Contents tagged with rbf

  • See you at our Dreamforce'13 panel - Funding Options for ISV's.

    Tags: Dreamforce, DF13, Salesforce, AppExchange, rbf, venture-capitalists, Funding Options

    We are heading off to Salesforce.com’s Dreamforce’13 conference next week where we will be moderating a panel discussion on Funding Options for ISVs. We hope to see many of you there - 5pm, Tuesday in Moscone West, Room 3020. 

    Our CEO, BJ Lackland, will be talking about the different sources of funding open to ISV’s and when during a new company’s lifecycle each makes the most sense to pursue. He will introduce four ISV Partners and Lighter …

  • Figuring out your Funding Options

    Tags: Dreamforce, Salesforce, AppExchange, rbf, venture-capitalists, Funding Options

    Finding the right funding source for your business can be a challenge and Lighter Capital is really excited to have the opportunity to moderate a panel at Salesforce.com’s Dreamforce’13 on Funding Options for ISV Partners. We will be chatting with some AppExchange ISV Partners about their funding experiences and giving you some insights into how to go about your own funding needs. We will also be at the Expert Bar in the Partner Hub – so swing by if you have any …

  • Webinar - Getting Your Ducks in a Row Preparing Your Company for Investment Capital

    Tags: rbf, Debt, equity, Funding Options, capital, angel, vc, banks, webinar

    On October 24th, 2013 Lighter Capital held its webinar  - Getting Your Ducks in a Row: Preparing Your Company for Investment Capital

    We were excited to have David Ehrenberg, Founder and CEO of Early Growth Financial Services join Rob Belcher, VP at Lighter Capital, in a discussion on how to get your company ready for finding investment capital. They covered a lot of territory - including what is essential in analyzing your business model and its economics, the funding …

  • Webinar - Revenue-Based Finance: How Does It Work and Who Is It For?

    Tags: rbf, Debt, equity, Funding Options, capital, angel, vc, banks, webinar

    On September 17th, Lighter Capital hosted our second webinar, “Revenue-Based Finance: How Does It Work and Who Is It For?

    Thanks to all who tuned in to watch! We received a ton of great questions during the presentation, and several more have landed in our inboxes over the last couple days. All Q&A is posted below, and if there are any further unanswered questions, please feel free to contact us- we are happy to help!

    Many people asked us to post the name of the book that Rob …

  • Video - Introduction to Lighter Capital and Revenue-Based Finance!

    Tags: rbf, revenue-based finance, video, lighter capital

    This video provides an overview on Lighter Capital and our Revenue-Based Finance, or royalty finance, lending model. 

    Our criteria are:

    1. US or Canadian company, operating for at least 6 months. 

    2. Software / technology industry; a mixture of professional services and consulting and product revenue is ok

    3. Minimum $200k in annualized revenues and roughly break even. Some burn is ok.

    3. Can use $50k to $1M immediately to grow sales. (Marketing campaigns, hire sales people, etc). …

  • Webinar - Which Funding Option Is Right For Your Business?

    Tags: rbf, Debt, equity, Funding Options, capital, angel, vc, banks

    On August 1st, Lighter Capital hosted our very first webinar, ‘Which Funding Option Is Right For Your Business?’

    Attendance was great, and the questions were fantastic. Unfortunately we ran out of time to answer them all, so I’ve reposted them below with answers. Please feel free to contact us if you have any additional questions or comments.

    Look for an announcement coming soon about our next webinar: “Revenue-Based Finance: What It Is, How It Works, Who It’ …

  • Comparing the Six Myths of Venture Capital to Lighter Capital

    Tags: Kauffman Foundation, venture capital, rbf

    In the May 2013 issue of the Harvard Business Review, Kauffman Foundation Director of Private Equity Diane Mulcahy provides an amazingly simple analysis of the venture capital industry and its six biggest myths, which she busts. 

    The myths are:

    Myth 1: Venture Capital is the Primary Source of Startup Funding

    Myth 2: VCs Take a Big Risk When They Invest in Your Company

    Myth 3: Most VCs Offer Valuable Advice and Mentoring

    Myth 4: VCs Generate Spectacular Returns

    Myth 5: In VC, Bigger …

  • Tesla Launches Alternative Financing Option

    Tags: Tesla, rbf, Alternative finance

    The key tenet of revenue-based finance is that we, the investor, are aligned with you, the entrepreneur in revenue growth, all the while you maintain your ownership equity, because you believe it will appreciate and ultimately have a high cash-out value. We provide a similarly risky investment to equity, while you maintain the ownership upside. 

    With a product purchase (especially a luxury or niche one like a Tesla electric vehicle) in some ways the exact opposite is true. You expect the …

  • Applying Revenue-Based Finance Theory to Cyprus and the Debt Crisis

    Tags: Cyprus, rbf, EU, Debt Crisis, Bailout

    A year ago in the Harvard Business review Yale University Professor of Economics Robert H. Schiller proposed a, mostly theoretical, new take on national finance: 

    "Countries should replace much of their existing national debt with shares of the “earnings” of their economies. This would allow them to better manage their financial obligations and could help prevent future financial crises. It might even lower countries’ borrowing costs in the long run.... We propose …

  • Thoughts On Pricing Your Monthly Subscription Product

    Tags: SaaS, pricing, customer acquisition cost, CAC, subscription, LTV, rbf

     

    Here's an really good (if not slightly over-simplified) analysis of customer acquisition cost vs. life time value and how those two interact to guide how to price your SaaS product.

    Obviously, in a vaccuum the first tennet of business is: you can increase profitibility by decreasing costs or increasing revenues. But the SaaS structure is slightly more interesting than that because of the subscription nature of the product and revenue (not a one-time sale like the classic b-school ' …