6 Key SaaS Business Metrics: the Data that Drives Investors

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Date: Tuesday, August 1stTime: 11:00am PST


Raising money for your venture is hard. You know your business inside and out, but you only have a single pitch deck to communicate that same understanding to an investor, which is why it’s paramount to focus your pitch on only those metrics that truly guide the investment decision. Don’t worry – we’re here to help!

Lighter Capital is partnering with Grow to dive deep into the metrics and key performance indicators that investors want to see, the best practices and data sources to compile these metrics, and a few tips on how to use them to your advantage in your next capital raise.

Join two startup experts on August 1st at 11am PST to learn about what investors are looking for and the best ways to compile and present that data.


In this 45 minute webinar, we’ll cover:

  • 6 key metrics that investors look for
  • Best practices and data sources
  • How to present your metrics

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Have questions for the presenter? Let us know! Send all your questions, comments and feedback to webinars@lightercapital.com

The Lighter Capital Team


Rob Nelson
CEO, Grow

BJ Lackland
CEO, Lighter Capital

About Lighter Capital

Lighter Capital is a fintech company revolutionizing the business of startup finance. They provide tech entrepreneurs up to $2M in capital to grow their startups while retaining equity and control. Their application and underwriting processes are powered by proprietary technology that lets entrepreneurs spend less time fundraising and more time building their businesses. Based in Seattle, Lighter Capital invests in companies across the US.

About Grow

Grow empowers small and medium-sized businesses to become data-driven and accelerate growth by aligning team objectives and inspiring strategic decisions. Grow’s real-time data dashboard software is the simplest way to unite scattered data from hundreds of sources, including spreadsheets, databases, and SaaS applications. Grow data specialists get in the trenches with you to implement your data dashboard and solve your unique challenges. With Grow’s business intelligence software, enterprise-quality data insights are attainable for any business.

Do you have questions you want covered in the call?

Send all your questions, comments and feedback to webinars@lightercapital.com