Raising money for your venture is hard. You know your business inside and out, but you only have a single pitch deck to communicate that same understanding to an investor, which is why it’s paramount to focus your pitch on only those metrics that truly guide the investment decision. Don’t worry – we’re here to help!

Lighter Capital is partnering with Grow to dive deep into the metrics and key performance indicators that investors want to see, the best practices and data sources to compile these metrics, and a few tips on how to use them to your advantage in your next capital raise.

Join two startup experts on June 12th to learn about what investors are looking for and the best ways to compile and present that data.


In this 45 minute webinar, we’ll cover:

  • 6 key metrics that investors look for
  • Best practices and data sources
  • How to present your metrics

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The Lighter Capital Team

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BJ Lackland, CEO, Lighter Capital

BJ Lackland
CEO, Lighter Capital

Rob Nelson
CEO, Grow

Lighter Capital is a fintech company that has created a new fundraising path for early-stage tech companies. We understand that an entrepreneur’s two greatest constraints are time and money, and we’ve developed a funding instrument that solves for both. We provide founders up to $2 million of non-dilutive growth capital in a fraction of the time it takes to raise from traditional sources. Based in Seattle, we’ve invested nearly $100 million in more than 200 companies across the US.

Grow empowers small and medium-sized businesses to become data-driven and accelerate growth by aligning team objectives and inspiring strategic decisions. Grow’s real-time data dashboard software is the simplest way to unite scattered data from hundreds of sources, including spreadsheets, databases, and SaaS applications. Grow data specialists get in the trenches with you to implement your data dashboard and solve your unique challenges. With Grow’s business intelligence software, enterprise-quality data insights are attainable for any business.