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What is ARR

What is ARR (Annual Recurring Revenue)? Definition, Formula, Examples

ARR is a key growth metric in the SaaS marketplace. We take a look at the definition, together with the formula for calculation, and some relevant examples.

Startups COVID-19

Our Commitment to Supporting Your Financial Needs During COVID-19

As uncertainty grows amid the COVID-19 outbreak, we’ve adapted quickly and remain dedicated to supporting your financial needs during these difficult times.

Startup Debt Capital

Why Startup Founders are Turning to Non-Dilutive Debt Capital to Fuel Growth

The landscape of startup financing is changing. Learn why SaaS founders are turning to debt capital options like revenue-based financing, term loans, and lines of credit to fuel growth.

Lighter Capital Expands Access Canada Tech Startups

Now Offering Canadian Tech Startups Access to Entrepreneur-Friendly Financing

Debt is the most cost effective form of capital for early stage companies. We’ve created a fast, easy way for revenue-generating tech startups to access financing without having to give up any equity or control - now available to the Canadian market.

Revenue Churn and Logo Churn

What’s the Relationship Between Revenue Churn and Logo Churn? 

When people talk about “churn,” it's often about logo churn. But you should also look at revenue churn. Here's what to know about these two SaaS metrics.

Market Development Strategy

What is Market Development Strategy? (Definition and Examples)

Market development strategy lets growing businesses identify new market segments for current products. We take a look at the exact definition and examples.

LTV CAC

What Does Your LTV/CAC Ratio Tell You? 

The LTV/CAC ratio is a metric for analyzing the efficiency of company resources using a cost-benefit analysis of customer acquisition and retention processes.

Startup Financing Application

How Lighter Capital Streamlines Startup Financing Applications

At Lighter Capital, we built a streamlined startup financing application process to welcome new applicants. See how we make it easy for startups to apply.