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How to Define Your Ideal Customer Profile
Learning to define your ideal customer is something that’s crucial to the growth of your startup. We take a look at how to get clear on your customers.
How to Calculate EBITDA Margin and What It Says About Your Company’s Financial Health
The EBITDA margin is a simple, useful metric that can give you insights into your company's financial health and profitability. Here's everything you need to know about this metric.
How to Create a Successful SaaS Marketing Strategy for Your Startup
Paid advertising is out of the reach of many startups, but there are other ways to build a successful marketing strategy for your SaaS startup.
Book Review – The Silo Effect: The Peril of Expertise and the Promise of Breaking Down Barriers
In this business book review, we look at The Silo Effect, authored by Gillian Tett. This isn’t your standard business book, it presents serious analysis of companies and institutions that have suffered from the silo effect.
How to Set up Your iPad for Business Use and Increase Productivity
It helps to know how to setup an iPad for business use in a way that increases productivity and efficiency. Get the most out of your iPad with these tips.
6 Effective Employee Retention Strategies to Reduce Employee Turnover
Learning how to retain key employees is equally as important as retaining customers. We take a look at some key elements for reducing your staff turnover.
Channel Your Inner Unicorn: Lessons from the $1B Market Cap Club
Wondering if your innovative project has what it takes to join the $1B market cap club? Here are 8 lessons from unicorn founders who have taken their startup all the way to the top.
What Is Market Penetration Strategy? (Definition and Examples)
What is market penetration strategy? In this story, we identify a market penetration definition as it relates to SaaS and review common strategy examples.