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Marketing Roadmap

How to Build a Digital Marketing Roadmap for Your Startup

Developing a marketing roadmap for your startup is essential to help you plan and direct your business content and campaigns. Read more here.

Revenue-Based Financing and Venture Capital Work Together

How Revenue-Based Financing and Venture Capital Funding Work Together

Beyond extending access to non-dilutive funding, Lighter Capital believes in building long-term relationships with entrepreneurs and venture capital (VC) investors. Our model thrives on collaboration with startup founders and with VCs.

Working Capital Turnover Ratio

What Is the Working Capital Turnover Ratio and How Is It Calculated?

The working capital turnover ratio is an efficiency metric that measures how efficiently a business turns its working capital into increased sales numbers.

Customer Success Team

How to Build a Customer Success Team (And When to Scale)

When to build a customer success team is a big question for many growing startups. Obviously, happy customers are key to business sustainability and growth.

Cost Structure

How to Improve Scalability in Cost Structure

To improve scalability in cost structure, we first need to understand what cost structure is and how it might affect the scalability of a business.

Long Sales Cycle

What to Do If Your SaaS Business Has Long Sales Cycles

A long sales cycle can feel like agony for your SaaS business, but these long sales cycles are just a part of doing business and and closing bigger deals.

Tech Bank

What Is the Best Tech Bank for Financing Startups?

There are a variety of tech banks out there that are friendly to SaaS companies, but the banking world still feels relatively hostile to SaaS founders. So, what's a SaaS founder to do? We explore your options.

Brand Awareness

Why Is Brand Awareness Important and How Is It Measured?

Brand awareness is a key concept for driving business growth in your startup. We take a look at how to build it - and how to measure it.