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Ideal Customer Profile

How to Define Your Ideal Customer Profile

Learning to define your ideal customer is something that’s crucial to the growth of your startup. We take a look at how to get clear on your customers.

EBITDA Margin

How to Calculate EBITDA Margin and What It Says About Your Company’s Financial Health

The EBITDA margin is a simple, useful metric that can give you insights into your company's financial health and profitability. Here's everything you need to know about this metric.

SaaS marketing

How to Create a Successful SaaS Marketing Strategy for Your Startup

Paid advertising is out of the reach of many startups, but there are other ways to build a successful marketing strategy for your SaaS startup.

The Silo Effect

Book Review – The Silo Effect: The Peril of Expertise and the Promise of Breaking Down Barriers

In this business book review, we look at The Silo Effect, authored by Gillian Tett. This isn’t your standard business book, it presents serious analysis of companies and institutions that have suffered from the silo effect.

iPad for business use

How to Set up Your iPad for Business Use and Increase Productivity

It helps to know how to setup an iPad for business use in a way that increases productivity and efficiency. Get the most out of your iPad with these tips.

Employee Retention Strategies

6 Effective Employee Retention Strategies to Reduce Employee Turnover

Learning how to retain key employees is equally as important as retaining customers. We take a look at some key elements for reducing your staff turnover.

Unicorn 1B Market Cap

Channel Your Inner Unicorn: Lessons from the $1B Market Cap Club

Wondering if your innovative project has what it takes to join the $1B market cap club? Here are 8 lessons from unicorn founders who have taken their startup all the way to the top.

Market Penetration Strategy

What Is Market Penetration Strategy? (Definition and Examples)

What is market penetration strategy? In this story, we identify a market penetration definition as it relates to SaaS and review common strategy examples.