The Startup Finance Blog

Debt is the most cost effective form of capital for early stage companies. We’ve created a fast, easy way for revenue-generating tech startups to access financing without having to give up any equity or control - now available to the Canadian market.

When people talk about “churn,” it's often about logo churn. But you should also look at revenue churn. Here's what to know about these two SaaS metrics.

Market development strategy lets growing businesses identify new market segments for current products. We take a look at the exact definition and examples.

The LTV/CAC ratio is a metric for analyzing the efficiency of company resources using a cost-benefit analysis of customer acquisition and retention processes.

At Lighter Capital, we built a streamlined startup financing application process to welcome new applicants. See how we make it easy for startups to apply.

Revenue churn is a measure of how much revenue is lost in a set period due to customer churn. We look at how to calculate, track, and analyze revenue churn.

A lean marketing technology stack can help your startup automate many daily tasks. We look at how to build a MarTech stack and why startup teams should care about it.

Unit economics is one of the best ways that early stage startups can track and measure their growth and profitability. Read on to learn why taking a unit economics approach helps you steer your SaaS company in the right direction.