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Email Marketing Onboarding Retention

Email Marketing: Onboarding, Retention and Reactivation of ‘Zombie’ Customers

We take a look at why customer lifecycle emails are invaluable for SaaS companies to improve their onboarding, retention, and monthly recurring revenue.

Freemium Pricing Model for SaaS

SaaS Pricing: When to Use a Freemium Model

A freemium model for attracting new customers can be a good match for SaaS businesses. If your infrastructure can handle the load, you may be well positioned to use a freemium offering to drive sales. These FAQs will help you decide if the freemium model is right for your SaaS business.

Audience Testing Tech Startup Naming Process

Why Audience Testing is an Important Step in the Tech Startup Naming Process

When naming your tech startup, you have to think beyond what you as the entrepreneur think of the name. Audience testing is an important step in the tech startup naming process. Here's how to come up with a business name that resonates with your target demographic.

Lab Rats: How Silicon Valley Made Work Miserable for the Rest of Us - Book Review

Book Review – Lab Rats: How Silicon Valley Made Work Miserable for the Rest of Us

In this book review, we look at New York Times bestselling author Dan Lyons book, Lab Rats: How Silicon Valley Made Work Miserable for the Rest of Us.

How to Raise a Series A Round from Venture Capital Investors

How to Raise a Series A Round from Venture Capital Investors

Raising a series A round of funding from venture capital investors is a long and stressful process, but if your startup needs funding, this is what you can expect.

Fast Funding Business

When Opportunity Comes Knocking, Fast Funding Opens the Door

Entrepreneurs raise capital in order to have a war chest that lets them capitalize on opportunities. The problem is getting that war chest is a horribly slow, inefficient, and distracting process. Providing fast funding is one of the ways Lighter Capital is seeking to revolutionize the business of startup finance.

Bootstrapping vs Equity

Startup Financing: When to Bootstrap vs. Raise Equity

There are many ways to raise capital beyond equity funding, including the option of not raising any equity or going into debt at all — and that means good, old-fashioned bootstrapping. But when seeking capital, should you bootstrap or raise equity?

SaaS Customer Retention

Is SaaS Customer Retention More Important Than Acquisition?

The benefits of good customer retention are too good to ignore, yet most SaaS companies still focus on customer acquisition. But is acquisition really as important as retention?