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Diversification Strategy

What is Diversification Strategy? (Definition and Examples)

If your company has reached a point where it needs more reach and growth, a diversification strategy could be just what you need to increase your revenue.

Logo Churn

How to Track and Analyze SaaS Logo Churn

Is your SaaS product satisfying your customers? Logo churn looks at how many customers cancel their subscriptions during a set period. We explain how to measure this metric and offer some methods to improve it

Personal Guarantee

What Is a Personal Guarantee on a Business Loan and Why We Don’t Require One

As a business owner, it’s important to know what a personal guarantee on a business loan is - and, most importantly, that there are alternative funding options that don’t require one.

Elevator Pitch

How to Write an Elevator Pitch That Will Open the Door to New Opportunities

Knowing how to write an elevator pitch that works can mean the difference between closing a lead or securing an investment for your business. Here's everything you need to know to master your elevator pitch.

Debt Covenants

What Are Debt Covenants and Why Lighter Capital Rarely Uses Them on Loans

Debt covenants are promises borrowers make to engage or refrain from a specific action in return for a loan. Here's a rundown of everything founders should know about covenants - and why we don't use them on most loans.

Potential Customers

Why Disqualifying Potential Customers is an Effective Business Growth Strategy

When it comes to acquisition, is your company attracting all its potential customers or are you disqualifying some prospects to grow your startup faster?

Average Revenue Per User ARPU

How to Increase the Average Revenue per User (ARPU) of Your SaaS Product

Increasing the average revenue per user (ARPU) for your SaaS product helps you achieve a desirable growth curve without the expense of acquiring new users.

Business Loan Cost of Capital

Considering a Business Loan? Don’t Ignore the True Cost of Capital

When considering a business loan to finance your capital needs, you’ll no doubt encounter a number of funding options - but beware of the true cost of capital. Here's what to look out for.