Find a Topic

Categories

Elevator Pitch

How to Write an Elevator Pitch That Will Open the Door to New Opportunities

Knowing how to write an elevator pitch that works can mean the difference between closing a lead or securing an investment for your business. Here's everything you need to know to master your elevator pitch.

Debt Covenants

What Are Debt Covenants and Why Lighter Capital Rarely Uses Them on Loans

Debt covenants are promises borrowers make to engage or refrain from a specific action in return for a loan. Here's a rundown of everything founders should know about covenants - and why we don't use them on most loans.

Potential Customers

Why Disqualifying Potential Customers is an Effective Business Growth Strategy

When it comes to acquisition, is your company attracting all its potential customers or are you disqualifying some prospects to grow your startup faster?

Average Revenue Per User ARPU

How to Increase the Average Revenue per User (ARPU) of Your SaaS Product

Increasing the average revenue per user (ARPU) for your SaaS product helps you achieve a desirable growth curve without the expense of acquiring new users.

Business Loan Cost of Capital

Considering a Business Loan? Don’t Ignore the True Cost of Capital

When considering a business loan to finance your capital needs, you’ll no doubt encounter a number of funding options - but beware of the true cost of capital. Here's what to look out for.

Ideal Customer Profile

How to Define Your Ideal Customer Profile

Learning to define your ideal customer is something that’s crucial to the growth of your startup. We take a look at how to get clear on your customers.

EBITDA Margin

How to Calculate EBITDA Margin and What It Says About Your Company’s Financial Health

The EBITDA margin is a simple, useful metric that can give you insights into your company's financial health and profitability. Here's everything you need to know about this metric.

SaaS marketing

How to Create a Successful SaaS Marketing Strategy for Your Startup

Paid advertising is out of the reach of many startups, but there are other ways to build a successful marketing strategy for your SaaS startup.