Potential Customers

Why Disqualifying Potential Customers is an Effective Business Growth Strategy

When it comes to acquisition, is your company attracting all its potential customers or are you disqualifying some prospects to grow your startup faster?

Average Revenue Per User ARPU

How to Increase the Average Revenue per User (ARPU) of Your SaaS Product

Increasing the average revenue per user (ARPU) for your SaaS product helps you achieve a desirable growth curve without the expense of acquiring new users.

Business Loan Cost of Capital

Considering a Business Loan? Don’t Ignore the True Cost of Capital

When considering a business loan to finance your capital needs, you’ll no doubt encounter a number of funding options - but beware of the true cost of capital. Here's what to look out for.

Ideal Customer Profile

How to Define Your Ideal Customer Profile

Learning to define your ideal customer is something that’s crucial to the growth of your startup. We take a look at how to get clear on your customers.

EBITDA Margin

How to Calculate EBITDA Margin and What It Says About Your Company’s Financial Health

The EBITDA margin is a simple, useful metric that can give you insights into your company's financial health and profitability. Here's everything you need to know about this metric.

SaaS marketing

How to Create a Successful SaaS Marketing Strategy for Your Startup

Paid advertising is out of the reach of many startups, but there are other ways to build a successful marketing strategy for your SaaS startup.

The Silo Effect

Book Review – The Silo Effect: The Peril of Expertise and the Promise of Breaking Down Barriers

In this business book review, we look at The Silo Effect, authored by Gillian Tett. This isn’t your standard business book, it presents serious analysis of companies and institutions that have suffered from the silo effect.

iPad for business use

How to Set up Your iPad for Business Use and Increase Productivity

It helps to know how to setup an iPad for business use in a way that increases productivity and efficiency. Get the most out of your iPad with these tips.