create brand awareness

10 Ways to Create Brand Awareness Beyond Business Media Coverage

Ongoing business media coverage is a rarity for the majority of startups. Here are some tips for success to create brand awareness without media coverage.

what is channel sales

What is Channel Sales and How is it Different Than Direct Sales?

In this article, we take a look at the difference between channel sales and direct sales strategy - and what to think about when you're launching your startup.

Silos in the workplace

Silos and Turf Wars: How to Break Down Silos in the Workplace

Now that we’ve covered the various causes of organizational silos, we discuss how to break down silos in the workplace and prevent them from occurring altogether.

SaaS sales

An Intro to SaaS Sales: Sales Cycles, Commission Rates, Models, and Metrics

Thinking about launching your SaaS startup? Here's an introduction to the SaaS sales cycles, commission rates, models, and metrics you'll need to know about.

Inc 5000 List Lighter Capital

Lighter Capital Makes the Inc. 5000 List – Four Years in a Row!

We’re honored to be on the Inc. 5000 for the fourth year in a row! Huge hats off to our committed team members and the amazing 350+ startups we've funded to date!

organizational silos in business

Silos and Turf Wars: An In-Depth Look Into the Causes of Organizational Silos

Now that we’ve covered what organizational silos are and why they exist, it’s time for a more in-depth analysis of the common causes of organizational silos.

total addressable market tam

What is Total Addressable Market (TAM) and How to Calculate It

Before entering a new market, startup founders often ask, “What is Total Addressable Market (TAM) and how is it calculated?” Here you'll learn what TAM is and how it’s used.

how to measure churn

How to Measure Churn: Net Revenue Retention vs. Gross Revenue Retention

Churn is a critical metric that will need constant measurement. Moreover, Net Revenue Retention (NRR) and Gross Revenue Retention (GRR) are two of the most important calculations to make when it's time to measure churn in your startup - here's where to start.