Anthea Louie

Anthea Louie is the Chief Marketing Officer (CMO) at Lighter Capital. Anthea has held marketing leadership positions at some of the world's most successful tech companies, including Disney, Yahoo!, SAP and Epson. She was most recently the Vice President of digital business and marketing for cybersecurity company Symantec, where she was responsible for the divestiture of the Symantec Website Security business to Thoma Bravo private equity (DigiCert's investment firm). In 2016, she was recognized for her achievements and listed in the top 50 Influential Women In Digital Marketing by TopRank Marketing. Connect with her on LinkedIn.

Product Positioning Strategy

How to Develop an Effective Product Positioning Strategy

If your business isn't growing, it might be a problem with your positioning. We take a look at how getting your market fit right can benefit your business.

Attending SaaStr Annual? Discover a New Take on Startup Financing

SaaStr Annual 2019 will be chock-full of information intended to help attendees scale up, grow faster, and emerge with ideas on how to get to the next stage of growth. Learn how Lighter Capital can help be the catalyst to your company’s growth.