Katherine Gustafson

Katherine Gustafson is a full-time freelance writer specializing in content for mission-driven changemakers such as tech disruptors in fintech, healthcare IT, and B2B SaaS. She also does corporate work on business topics including accounting, management, and innovation for companies such as KPMG, TD Bank, Workday, Avalara, and Adobe. She is the author of a book about innovation in sustainable food, and her writing has appeared in a wide variety of sites and publications including QuickBooks Resource Center, Business Insider, and Forbes. Follow her on Twitter @k_m_g.

total addressable market tam

What is Total Addressable Market (TAM) and How to Calculate It

Before entering a new market, startup founders often ask, “What is Total Addressable Market (TAM) and how is it calculated?” Here you'll learn what TAM is and how it’s used.

what is a strategic alliance

What Is a Strategic Alliance and Should You Form a Horizontal or Vertical Alliance?

Forming a partnership with like-minded businesses is called a “strategic alliance," but what is a strategic alliance and what's the difference between horizontal and vertical alliance? We explain everything you need to know about such partnerships.

term loan

What Is a Term Loan and How to Get a Loan for Your Small Business

A small business term loan can be an excellent way to get your startup off the ground, but what is a term loan, what are the pros and cons, and how can you get one?

debt financing startups

4 Debt Financing Sources for Pre-Venture Capital Backed Startups

There are excellent arguments for seeking debt capital instead of venture funding. In this article, we'll cover the 4 most common sources of debt capital for pre-VC funded startups.

What is Scaling in Business

What Is Scaling in Business and How Is It Different Than Business Growth?

Scaling in business means adding revenue at a faster rate than taking on new costs, but what is scaling in business and how is it different than business growth?

Seed Funding

Seed Funding: How It Works

Seed funding, as the name suggests, is funding designed to germinate an idea into a business at its beginning stages. Here's how seed funding works.

SaaS Finance - Funding for Startups

SaaS Finance 101: Funding for Startups That Are ‘Non-VC-Compatible’

While getting VC funded has long been touted as the ultimate goal for the SaaS business model, founders are increasingly skeptical that this is the best (or at least only) way to grow a company.

User Onboarding

User Onboarding: Getting New Users to That ‘Aha’ Moment

User onboarding is the process of educating new customers to find value in a product or service, but getting your new users to that "aha" moment can be challenging.