Katherine Gustafson

Katherine Gustafson is a full-time freelance writer specializing in content for mission-driven changemakers such as tech disruptors in fintech, healthcare IT, and B2B SaaS. She also does corporate work on business topics including accounting, management, and innovation for companies such as KPMG, TD Bank, Workday, Avalara, and Adobe. She is the author of a book about innovation in sustainable food, and her writing has appeared in a wide variety of sites and publications including QuickBooks Resource Center, Business Insider, and Forbes. Follow her on Twitter @k_m_g.

Partner Relationship Management PRM

What Is Partner Relationship Management (PRM) and Why Is it Important for SaaS Startups?

Partner relationship management (PRM) is a set of software and strategies that SaaS startups can use to create smooth relationships with business partners. Here we cover everything you need to know about PRM, and why it's important.

Revenue Churn and Logo Churn

What’s the Relationship Between Revenue Churn and Logo Churn? 

When people talk about “churn,” it's often about logo churn. But you should also look at revenue churn. Here's what to know about these two SaaS metrics.

LTV CAC

What Does Your LTV/CAC Ratio Tell You? 

The LTV/CAC ratio is a metric for analyzing the efficiency of company resources using a cost-benefit analysis of customer acquisition and retention processes.

Revenue Churn

How to Calculate, Track, and Analyze Revenue Churn

Revenue churn is a measure of how much revenue is lost in a set period due to customer churn. We look at how to calculate, track, and analyze revenue churn.

Customer Acquisition Cost CAC

Why a Low Customer Acquisition Cost (CAC) Isn’t Always a Good Benchmark

Reducing CAC is one of the best ways to increase a company’s profitability and likelihood of success, but a lower CAC can also have unforeseen consequences.

Authority Marketing

6 Effective ‘Authority Marketing’ Tactics to Promote Your Brand’s Expertise

Authority marketing is achieved when you make your digital brand a known entity in the market. Use these effective tactics to promote your brand's expertise.

Cohort Analysis

What Is Cohort Analysis and Why Is It Useful?

What is a cohort? What is cohort analysis? Why should you care? In this article, we dive into the what, why, and how of cohort analysis with a definition and examples.

Logo Churn

How to Track and Analyze SaaS Logo Churn

Is your SaaS product satisfying your customers? Logo churn looks at how many customers cancel their subscriptions during a set period. We explain how to measure this metric and offer some methods to improve it