Katie Gustafson

Katherine Gustafson is a full-time freelance writer specializing in content for mission-driven changemakers such as tech disruptors in fintech, healthcare IT, and B2B SaaS. She also does corporate work on business topics including accounting, management, and innovation for companies such as KPMG, TD Bank, Workday, Avalara, and Adobe. She is the author of a book about innovation in sustainable food, and her writing has appeared in a wide variety of sites and publications including QuickBooks Resource Center, Business Insider, and Forbes. Follower her on Twitter @k_m_g.

How to Grow Your SaaS Pricing

When and How to Grow Your SaaS Pricing

Startups must be alert for when to begin adjusting prices to take advantage of a higher value proposition. So, how do you adjust your pricing as your business grows? Here are a few different options.

Understanding and Leveraging the Customer Buying Cycle

There is an identifiable and predictable process that potential customers go through in transitioning from passive observer to active purchaser. The gist of it goes like this: awareness, then consideration, and finally purchase.

Best Small Business Accounting Software

Small business accounting software is amazingly powerfully and streamlined these days. Here’s a handy list of some of the best accounting software options.

How to Reduce Customer Churn for SaaS Startups

5 Ways to Reduce Customer Churn for Your SaaS Startup

Customer churn is a key metric investors and others use to assess the health of a SaaS business. Here's how to reduce customer churn for your SaaS startup.

5 Tips to Help You Hire for Your Startup

Hiring for your SaaS startup can be surprisingly tricky. With a little planning, this guide can help you find and hire just the person for the job.

August Deal Roundup

We sweated (literally) through nine deals in August: four with great new clients and five with repeat clients, a couple of whom we're funding for the fourth time.