Katherine Gustafson

Katherine Gustafson is a full-time freelance writer specializing in content for mission-driven changemakers such as tech disruptors in fintech, healthcare IT, and B2B SaaS. She also does corporate work on business topics including accounting, management, and innovation for companies such as KPMG, TD Bank, Workday, Avalara, and Adobe. She is the author of a book about innovation in sustainable food, and her writing has appeared in a wide variety of sites and publications including QuickBooks Resource Center, Business Insider, and Forbes. Follow her on Twitter @k_m_g.

User Onboarding

User Onboarding: Getting New Users to That ‘Aha’ Moment

User onboarding is the process of educating new customers to find value in a product or service, but getting your new users to that "aha" moment can be challenging.

Best SaaS Podcasts

5 Best Podcasts for SaaS Startup Founders 

Here are the 5 best podcasts for SaaS startup founders — and anyone else interested in SaaS — that we recommend you tune into for stellar insights.

SaaS Prices

When and How Often to Raise SaaS Prices

Raising SaaS prices is the most effective way to increase revenue, but for startups, which depend on customers sticking around, the prospect can be daunting.

Annual Subscriptions

Why and How to Pursue Annual Subscriptions with Upfront Payments

The annual subscription model with upfront payments is a good way for SaaS businesses to reduce customer churn, increase customer retention rates and achieve long-term success, but there are pitfalls and drawbacks to this approach.

Price Localization Strategy SaaS Startups

Price Localization Strategy: What Global SaaS Startups Need to Know

Price localization is the practice of setting appropriate prices for different geographic regions, but doing so requires an effective price localization strategy.

Delinquent Churn

What Is Delinquent Churn and How to Reduce It

Delinquent churn is the loss of customers due to payment problems, usually delinquent credit cards on file. Here we discuss the various tactics SaaS companies can take to reduce delinquent churn.

Freemium Pricing Model for SaaS

SaaS Pricing: When to Use a Freemium Model

A freemium model for attracting new customers can be a good match for SaaS businesses. If your infrastructure can handle the load, you may be well positioned to use a freemium offering to drive sales. These FAQs will help you decide if the freemium model is right for your SaaS business.

Bootstrapping vs Equity

Startup Financing: When to Bootstrap vs. Raise Equity

There are many ways to raise capital beyond equity funding, including the option of not raising any equity or going into debt at all — and that means good, old-fashioned bootstrapping. But when seeking capital, should you bootstrap or raise equity?