Katherine Gustafson

Katherine Gustafson is a full-time freelance writer specializing in content for mission-driven changemakers such as tech disruptors in fintech, healthcare IT, and B2B SaaS. She also does corporate work on business topics including accounting, management, and innovation for companies such as KPMG, TD Bank, Workday, Avalara, and Adobe. She is the author of a book about innovation in sustainable food, and her writing has appeared in a wide variety of sites and publications including QuickBooks Resource Center, Business Insider, and Forbes. Follow her on Twitter @k_m_g.

Seed Funding

Seed Funding: How It Works

Seed funding, as the name suggests, is funding designed to germinate an idea into a business at its beginning stages. Here's how seed funding works.

SaaS Finance - Funding for Startups

SaaS Finance 101: Funding for Startups That Are ‘Non-VC-Compatible’

While getting VC funded has long been touted as the ultimate goal for the SaaS business model, founders are increasingly skeptical that this is the best (or at least only) way to grow a company.

User Onboarding

User Onboarding: Getting New Users to That ‘Aha’ Moment

User onboarding is the process of educating new customers to find value in a product or service, but getting your new users to that "aha" moment can be challenging.

Best SaaS Podcasts

5 Best Podcasts for SaaS Startup Founders 

Here are the 5 best podcasts for SaaS startup founders — and anyone else interested in SaaS — that we recommend you tune into for stellar insights.

SaaS Prices

When and How Often to Raise SaaS Prices

Raising SaaS prices is the most effective way to increase revenue, but for startups, which depend on customers sticking around, the prospect can be daunting.

Annual Subscriptions

Why and How to Pursue Annual Subscriptions with Upfront Payments

The annual subscription model with upfront payments is a good way for SaaS businesses to reduce customer churn, increase customer retention rates and achieve long-term success, but there are pitfalls and drawbacks to this approach.

Price Localization Strategy SaaS Startups

Price Localization Strategy: What Global SaaS Startups Need to Know

Price localization is the practice of setting appropriate prices for different geographic regions, but doing so requires an effective price localization strategy.

Delinquent Churn

What Is Delinquent Churn and How to Reduce It

Delinquent churn is the loss of customers due to payment problems, usually delinquent credit cards on file. Here we discuss the various tactics SaaS companies can take to reduce delinquent churn.