Katherine Gustafson

Katherine Gustafson is a full-time freelance writer specializing in content for mission-driven changemakers such as tech disruptors in fintech, healthcare IT, and B2B SaaS. She also does corporate work on business topics including accounting, management, and innovation for companies such as KPMG, TD Bank, Workday, Avalara, and Adobe. She is the author of a book about innovation in sustainable food, and her writing has appeared in a wide variety of sites and publications including QuickBooks Resource Center, Business Insider, and Forbes. Follow her on Twitter @k_m_g.

Capital-as-a-Service

Capital-as-a-Service: A Partnership Model to Help Startups Grow

Capital-as-a-Service is a form of funding that leverages technology to partner with startups as they grow. This model automates the funding process to rapidly structure and fund loans so that startup founders can spend less time fundraising and more time growing their businesses.

4 Tips for Positioning Your SaaS Business for Funding

4 Tips for Positioning Your SaaS Business for Funding

Raising capital for your startup can be an intimidating process. Not only is money hard to get — especially from venture capital firms — but even pursuing it requires extensive preparation and positioning.

How to Market to Both a Niche and a General Audience

How BombBomb Successfully Markets to Both Niche and General Audiences

There are a number of SaaS strategies you can consider in crafting your message to reach two or more audiences at the same time. Here’s how to market to both a niche and a general audience.

6 Reasons VC Funding Isn’t Always the Best Goal

6 Reasons Venture Funding Isn’t Always the Best Goal

Many startup entrepreneurs see VC funding as a major goal. But should it be? Here are six reasons that getting VC funding isn’t always the most constructive goal for your business.

SaaS Startups Should Build Software Integrations with Partner Companies

Why SaaS Startups Should Build Software Integrations with Partner Companies

Having to use multiple pieces of software can slow and inhibit business. The solution is more connectivity, or in SaaS terms, integrations. Here are four reasons SaaS startups should build software integrations with complimentary companies.

5 Reasons Why SaaS Entrepreneurs Should Think Twice about VC

5 Reasons Why SaaS Entrepreneurs Should Think Twice About VC

Before you barrel ahead with crafting your pitch deck, stop and think twice about whether venture capital (VC) is the right choice for your business. VC has some major drawbacks, after all. Here are five reasons you may want to think twice about it.

Niching Down

Why Niching Down Can Elevate Tech Startups to New Revenue Heights

Founders of fast-growing tech companies sometimes struggle with where to focus their offering. Is it better to cast a wide net to a large general market or to create more targeted products that will attract buyers in a specific niche? Here's why niching down can elevate tech startups to new heights.

How Switching Costs Can Help Build Revenue

How SaaS Adoption and Switching Costs Drive Revenue Growth

How to keep existing customers is a pressing issue for all companies, but especially for SaaS companies whose business model is built on long-term subscription services. Here you'll learn the dynamics of switching costs and how to promote customer retention.