Katherine Gustafson

Katherine Gustafson is a full-time freelance writer specializing in content for mission-driven changemakers such as tech disruptors in fintech, healthcare IT, and B2B SaaS. She also does corporate work on business topics including accounting, management, and innovation for companies such as KPMG, TD Bank, Workday, Avalara, and Adobe. She is the author of a book about innovation in sustainable food, and her writing has appeared in a wide variety of sites and publications including QuickBooks Resource Center, Business Insider, and Forbes. Follow her on Twitter @k_m_g.

Top 6 Financial Mistakes to Avoid for Startups

Startup leaders who understand (and avoid) specific financial mistakes across the three stages of their company’s life — early, mid and late — are positioned to win. Here are the top 6 financial mistakes to avoid across the three stages of your startup.

How Visible.vc Got Startup Funding in 15 Days

Preuss joined Lighter’s Chief Investment Officer, Allen Johnson, for a recent webinar in which they compared notes about VC funding and debt financing (including Revenue-Based Financing or RBF), and talked about the best way to prepare for a funding search.

How to Prep Your Financial Info for Investors

Seeking funding for your startup? Of course, you know you’ll need to present your financials to prospective investors. But what does that mean, exactly?

Congrats, You’ve Just Secured Funding. Now What?

This is it! The moment you’ve been waiting for through those long hours of working to translate a fledgling idea into a real business. You’ve got funding.

How to Market Like a Human

There are many different psychological triggers that can make a potential customer more likely to become an actual customer. Here are a few on which you can easily capitalize in your marketing efforts.