Katherine Gustafson

Katherine Gustafson is a full-time freelance writer specializing in content for mission-driven changemakers such as tech disruptors in fintech, healthcare IT, and B2B SaaS. She also does corporate work on business topics including accounting, management, and innovation for companies such as KPMG, TD Bank, Workday, Avalara, and Adobe. She is the author of a book about innovation in sustainable food, and her writing has appeared in a wide variety of sites and publications including QuickBooks Resource Center, Business Insider, and Forbes. Follow her on Twitter @k_m_g.

Lighter Capital’s Third Year on the Inc. 5000 List of Fastest-Growing Companies

Lighter Capital has for the third consecutive year been name to the Inc. 5000 list of the 5,000 fastest-growing private companies in the U.S.

The Art of Growing a Sustainable Tech Business

Matching a startup’s growth to the receptivity of the market instead of to the demands of ROI-hungry funders is a good way to set up a sustainable — or “lifelong” — tech business.

InsureSign

Founder Spotlight: Q&A with Joe Floyd, Founder and CEO of InsureSign

Lighter Capital caught up with Joe Floyd, founder and CEO of InsureSign, to ask a few questions about how this exciting company finds success.

6 Steps to Creating Effective Content for Your SaaS Startup

Every SaaS company should learn how to create stellar content. To create really great content — the kind that actually works for you — take these six steps.

5 Best SaaS Books Every Startup Leader Should Read

What are the best SaaS books about tech startups every leader should read? Here are five top SaaS books we recommend you should read on your own time.

The Ins and Outs of Customer Acquisition Cost

Customer acquisition cost, or CAC, is one of the most important metrics that online companies should look at in determining the health of the business and the possibility of attracting investment. Here we cover the ins and outs of customer acquisition cost for startups.