Katherine Gustafson

Katherine Gustafson is a full-time freelance writer specializing in content for mission-driven changemakers such as tech disruptors in fintech, healthcare IT, and B2B SaaS. She also does corporate work on business topics including accounting, management, and innovation for companies such as KPMG, TD Bank, Workday, Avalara, and Adobe. She is the author of a book about innovation in sustainable food, and her writing has appeared in a wide variety of sites and publications including QuickBooks Resource Center, Business Insider, and Forbes. Follow her on Twitter @k_m_g.

A Supreme Court Decision SaaS Companies Need to Know

On June 21st, a U.S. Supreme Court decision made waves in the world of retail, rethinking a long-debated question about state sales taxes. Here's how it impacts SaaS companies.

How to Make Your Tech Startup Welcoming to Women

What can tech startups do to make sure they’re on the right side of history on this issue? Here are concrete steps your company can take.

How Knowify Found the Perfect Source of Funding

Marc Visent, CEO of Knowify, and Allen Johnson, Chief Investment Officer at Lighter Capital, recently joined Intuit’s Developer Evangelist David Leary to talk about Knowify’s funding journey in an online “fireside chat.” Here are some takeaways.

Top 6 Financial Mistakes to Avoid for Startups

Startup leaders who understand (and avoid) specific financial mistakes across the three stages of their company’s life — early, mid and late — are positioned to win. Here are the top 6 financial mistakes to avoid across the three stages of your startup.

How Visible.vc Got Startup Funding in 15 Days

Preuss joined Lighter’s Chief Investment Officer, Allen Johnson, for a recent webinar in which they compared notes about VC funding and debt financing (including Revenue-Based Financing or RBF), and talked about the best way to prepare for a funding search.