Katherine Gustafson

Katherine Gustafson is a full-time freelance writer specializing in content for mission-driven changemakers such as tech disruptors in fintech, healthcare IT, and B2B SaaS. She also does corporate work on business topics including accounting, management, and innovation for companies such as KPMG, TD Bank, Workday, Avalara, and Adobe. She is the author of a book about innovation in sustainable food, and her writing has appeared in a wide variety of sites and publications including QuickBooks Resource Center, Business Insider, and Forbes. Follow her on Twitter @k_m_g.

How to Prep Your Financial Info for Investors

Seeking funding for your startup? Of course, you know you’ll need to present your financials to prospective investors. But what does that mean, exactly?

Congrats, You’ve Just Secured Funding. Now What?

This is it! The moment you’ve been waiting for through those long hours of working to translate a fledgling idea into a real business. You’ve got funding.

How to Market Like a Human

There are many different psychological triggers that can make a potential customer more likely to become an actual customer. Here are a few on which you can easily capitalize in your marketing efforts.