What Is Consumer Research and Why Is It Important for Startups?
Consumer research should be something you regularly carry out to improve your business growth. We take a look at some of the best ways to do this.
How to Increase the Efficiency of SaaS Customer Acquisition Cost (CAC)
Increasing the efficiency of your customer acquisition cost (CAC) is one of the best ways to increase the profitability of your SaaS company.
Net Promoter Score: What is a Good NPS Score and How to Calculate It
We take a look at Net Promoter Score (NPS) - a key metric for SaaS companies to measure customer satisfaction and gauge business growth - explaining what a good NPS score looks like, and how to calculate it.
Email Marketing: Onboarding, Retention and Reactivation of ‘Zombie’ Customers
We take a look at why customer lifecycle emails are invaluable for SaaS companies to improve their onboarding, retention, and monthly recurring revenue.
Is SaaS Customer Retention More Important Than Acquisition?
The benefits of good customer retention are too good to ignore, yet most SaaS companies still focus on customer acquisition. But is acquisition really as important as retention?
What is Enterprise Sales and Why is it Important for Your Business?
The enterprise sales model can be a game changer for your SaaS company in terms of growth and revenue, but is your product ready for it?
Cold Email Marketing: SaaS Strategies for Customer Acquisition
Cold email marketing can be a SaaS company's best friend for customer acquisition. We look at strategies to find qualified leads and craft a winning email.
How to Determine the Best SaaS Pricing Strategy for Your Startup
Determining the best SaaS pricing strategy for your startup will be one of your biggest challenges. We take a look at some of the most popular pricing models.