Rachael Pilcher

Rachael Pilcher is a conversion copywriter and growth strategist for SaaS companies, specializing in website copy, landing pages, and emails. Fascinated by technology, AI, and anything involving squirrels, it’s her mission to make the world of B2B a little more fun. When she’s not writing, you can find her watching endless reruns of IT Crowd and trying to create the universe’s perfect nachos. Connect with Rachael on LinkedIn or via her website.

SaaS Free Trial Conversion Rates

How to Improve SaaS Free Trial Conversion Rates

If you’ve decided that free trials are the right move for your business, it’s important to strategize how to best improve your SaaS free trial conversion rates.

SaaS Website Best Practices

SaaS Website Best Practices to Increase Customer Conversions

Are you looking to optimize your SaaS website? You need to have a good foundation in place before you start analyzing and testing for higher conversions.

Startup Valuation Methods

Startup Valuation Methods: How to Calculate the Value of a Startup

Understanding how to calculate the value of a startup and the different startup valuation methods is essential for entrepreneurs to learn.

Case Study Lead Generation Tools

How to Leverage Case Study Downloads as Online Lead Generation Tools

Case studies are one of the best online lead generation tools a business has at their disposal. Learn how the case study framework benefits your business.

SaaS Conversion Rate

Strategies for Improving Your SaaS Conversion Rate

Slow sign-up rates that hinder growth can be caused by a number of different factors. We look at some common causes that might be holding you back.

why do most SaaS startups fail

Why Do Most SaaS Startups Fail?

The failure rate for SaaS startups is high. We take a look at the main reasons why so many SaaS startups fail and what you can do to avoid following in their footsteps.

SaaS Business Model

How a Personalized SaaS Business Model Can Drive Customer Conversions

We take a look at why personalized SaaS products and services are becoming increasingly popular as a way to encourage conversions.

Consumer Research

What Is Consumer Research and Why Is It Important for Startups?

Consumer research should be something you regularly carry out to improve your business growth. We take a look at some of the best ways to do this.