What is ARR (Annual Recurring Revenue)? Definition, Formula, Examples
ARR is a key growth metric in the SaaS marketplace. We take a look at the definition, together with the formula for calculation, and some relevant examples.
What is Market Development Strategy? (Definition and Examples)
Market development strategy lets growing businesses identify new market segments for current products. We take a look at the exact definition and examples.
How to Build a Marketing Technology Stack (MarTech Stack) for Your Startup
A lean marketing technology stack can help your startup automate many daily tasks. We look at how to build a MarTech stack and why startup teams should care about it.
What Are Unit Economics and Why Are They Important in Early Stage Startups?
Unit economics is one of the best ways that early stage startups can track and measure their growth and profitability. Read on to learn why taking a unit economics approach helps you steer your SaaS company in the right direction.
A Business Roadmap to Grow SaaS Startups From $0 to $50M ARR
Company growth from $0 to $50M seems like an impossible dream as a SaaS startup. We take a look at some fundamental pieces of getting to $10M ARR, and beyond.
What is Diversification Strategy? (Definition and Examples)
If your company has reached a point where it needs more reach and growth, a diversification strategy could be just what you need to increase your revenue.
Why Disqualifying Potential Customers is an Effective Business Growth Strategy
When it comes to acquisition, is your company attracting all its potential customers or are you disqualifying some prospects to grow your startup faster?
How to Increase the Average Revenue per User (ARPU) of Your SaaS Product
Increasing the average revenue per user (ARPU) for your SaaS product helps you achieve a desirable growth curve without the expense of acquiring new users.