Rachael Pilcher

Rachael Pilcher is a freelance copywriter for SaaS companies. Fascinated by technology, the evolution of AI, and anything involving squirrels, it’s her mission to make the world of SaaS and B2B copy a little more fun. When she’s not writing, you can find her watching endless reruns of IT Crowd and trying to create the universe’s perfect nachos. Connect with Rachael on LinkedIn or via her website.

Enterprise Sales

What is Enterprise Sales and Why is it Important for Your Business?

The enterprise sales model can be a game changer for your SaaS company in terms of growth and revenue, but is your product ready for it?

cold email marketing

Cold Email Marketing: SaaS Strategies for Customer Acquisition

Cold email marketing can be a SaaS company's best friend for customer acquisition. We look at strategies to find qualified leads and craft a winning email.

SaaS pricing strategy

How to Determine the Best SaaS Pricing Strategy for Your Startup

Determining the best SaaS pricing strategy for your startup will be one of your biggest challenges. We take a look at some of the most popular pricing models.

What is ACV in Sales and What is a Typical SaaS ACV

What is ACV in Sales and What is a Typical SaaS ACV

If your business model has an annual subscription base, ACV will be a term that’s constantly on your mind as your company grows. So, what is ACV in sales and what is a typical SaaS ACV?

how to hire sales reps

How to Hire Sales Reps for a Startup and Ensure Their Success

If you are doing research on how to hire sales reps for a startup, these are some of the top questions and considerations that are probably on your mind.