Rachael Pilcher

Rachael Pilcher is a conversion copywriter for SaaS companies, specializing in website copy and emails. Fascinated by technology, AI, and anything involving squirrels, it’s her mission to make the world of B2B a little more fun. When she’s not writing, you can find her watching endless reruns of IT Crowd and trying to create the universe’s perfect nachos. Connect with Rachael on LinkedIn or via her website.

Consumer Research

What Is Consumer Research and Why Is It Important for Startups?

Consumer research should be something you regularly carry out to improve your business growth. We take a look at some of the best ways to do this.

How to improve SaaS CAC

How to Increase the Efficiency of SaaS Customer Acquisition Cost (CAC)

Increasing the efficiency of your customer acquisition cost (CAC) is one of the best ways to increase the profitability of your SaaS company.

Net Promoter Score (NPS)

Net Promoter Score: What is a Good NPS Score and How to Calculate It

We take a look at Net Promoter Score (NPS) - a key metric for SaaS companies to measure customer satisfaction and gauge business growth - explaining what a good NPS score looks like, and how to calculate it.

Email Marketing Onboarding Retention

Email Marketing: Onboarding, Retention and Reactivation of ‘Zombie’ Customers

We take a look at why customer lifecycle emails are invaluable for SaaS companies to improve their onboarding, retention, and monthly recurring revenue.

SaaS Customer Retention

Is SaaS Customer Retention More Important Than Acquisition?

The benefits of good customer retention are too good to ignore, yet most SaaS companies still focus on customer acquisition. But is acquisition really as important as retention?

Enterprise Sales

What is Enterprise Sales and Why is it Important for Your Business?

The enterprise sales model can be a game changer for your SaaS company in terms of growth and revenue, but is your product ready for it?

cold email marketing

Cold Email Marketing: SaaS Strategies for Customer Acquisition

Cold email marketing can be a SaaS company's best friend for customer acquisition. We look at strategies to find qualified leads and craft a winning email.

SaaS pricing strategy

How to Determine the Best SaaS Pricing Strategy for Your Startup

Determining the best SaaS pricing strategy for your startup will be one of your biggest challenges. We take a look at some of the most popular pricing models.