Rachael Pilcher

Rachael Pilcher is a conversion copywriter for B2B and SaaS companies, specializing in website copy, landing pages, and growth funnels. Fascinated by technology and tacos, it’s her mission to make the world of B2B a little more human.  Connect with Rachael on LinkedIn or via her website.

Average Revenue Per User ARPU

How to Increase the Average Revenue per User (ARPU) of Your SaaS Product

Increasing the average revenue per user (ARPU) for your SaaS product helps you achieve a desirable growth curve without the expense of acquiring new users.

EBITDA Margin

How to Calculate EBITDA Margin and What It Says About Your Company’s Financial Health

The EBITDA margin is a simple, useful metric that can give you insights into your company's financial health and profitability. Here's everything you need to know about this metric.

SaaS marketing

How to Create a Successful SaaS Marketing Strategy for Your Startup

Paid advertising is out of the reach of many startups, but there are other ways to build a successful marketing strategy for your SaaS startup.

Employee Retention Strategies

6 Effective Employee Retention Strategies to Reduce Employee Turnover

Learning how to retain key employees is equally as important as retaining customers. We take a look at some key elements for reducing your staff turnover.

Market Penetration Strategy

What Is Market Penetration Strategy? (Definition and Examples)

What is market penetration strategy? In this story, we identify a market penetration definition as it relates to SaaS and review common strategy examples.

Dark Data

What Is Dark Data and How Does It Affect Your SaaS Business?

Dark data is a term you'll be hearing more about as AI analytics continue to evolve. In this story, we'll take a look at how dark data affects your SaaS.

Marketing Roadmap

How to Build a Digital Marketing Roadmap for Your Startup

Developing a marketing roadmap for your startup is essential to help you plan and direct your business content and campaigns. Read more here.

Gross Margin vs Net Margin

Gross Margin vs. Net Margin – What’s the Difference?

Gross profit margin and net profit margin are two of the key metrics that help you calculate the profitability and efficiency of your company operations.