We are excited to announce that California-based Back at You Media will be the first client in our new $100M facility.

Headquartered in Los Angeles, Back at You Media offers innovative SaaS marketing and lead gen technology for real estate professionals. Its marketing automation platform integrates with Facebook’s Ad API to help drive traffic, engage users, and generate leads for real estate professionals. This technology is the first of its kind in the industry.

Back at You Media has been bootstrapped and self-funded to date. The $500K in growth financing from Lighter Capital will be the startup’s first outside capital. Our funding will go towards hiring engineering, sales, and marketing talent as the company ramps up for a Series A in 2016.

“I can’t think of a better company and management team to be our first portfolio company in the new fund,” says Jon Prentice, Investment Associate at Lighter Capital. “Co-founders Michael Glazer and Eric Gaygeshian value our strong understanding of SaaS, our industry insight, and our unique approach to financing SaaS startups, which minimizes dilution and allows founders to maintain control.”

Back at You Media is widely recognized in the industry and has been selected by every major real estate franchise as their preferred partner. The four-year old firm was also selected by the National Association of Realtors as a Top Technology Innovator and part of the NAR REach Accelerator Class of 2014.

The company considered VC funding and, in fact, had a multi-million dollar term sheet in hand. But they decided it wasn’t the right time for venture capital and chose to partner with Lighter Capital.

“With a pipeline of new clients that’s bigger than ever and our launch of potentially industry-changing products, we believe taking VC money today does not fairly value where our business will be in six months. We chose Lighter Capital because they understand our industry and can provide us enough capital to execute on our initiatives. It’s up to us to go big and we plan on delivering in a big way,” says Michael Glazer, CEO of Back At You Media.

Back at You Media is the first of nearly 500 tech startups we plan to fund out of our new $100M facility.