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Revenue Churn and Logo Churn

What’s the Relationship Between Revenue Churn and Logo Churn? 

When people talk about “churn,” it's often about logo churn. But you should also look at revenue churn. Here's what to know about these two SaaS metrics.

LTV CAC

What Does Your LTV/CAC Ratio Tell You? 

The LTV/CAC ratio is a metric for analyzing the efficiency of company resources using a cost-benefit analysis of customer acquisition and retention processes.

Revenue Churn

How to Calculate, Track, and Analyze Revenue Churn

Revenue churn is a measure of how much revenue is lost in a set period due to customer churn. We look at how to calculate, track, and analyze revenue churn.

Marketing Technology Stack

How to Build a Marketing Technology Stack (MarTech Stack) for Your Startup

A lean marketing technology stack can help your startup automate many daily tasks. We look at how to build a MarTech stack and why startup teams should care about it.

Customer Acquisition Cost CAC

Why a Low Customer Acquisition Cost (CAC) Isn’t Always a Good Benchmark

Reducing CAC is one of the best ways to increase a company’s profitability and likelihood of success, but a lower CAC can also have unforeseen consequences.

Business Roadmap

A Business Roadmap to Grow SaaS Startups From $0 to $50M ARR

Company growth from $0 to $50M seems like an impossible dream as a SaaS startup. We take a look at some fundamental pieces of getting to $10M ARR, and beyond.

Authority Marketing

6 Effective ‘Authority Marketing’ Tactics to Promote Your Brand’s Expertise

Authority marketing is achieved when you make your digital brand a known entity in the market. Use these effective tactics to promote your brand's expertise.

Cohort Analysis

What Is Cohort Analysis and Why Is It Useful?

What is a cohort? What is cohort analysis? Why should you care? In this article, we dive into the what, why, and how of cohort analysis with a definition and examples.