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Case Study Lead Generation Tools

How to Leverage Case Study Downloads as Online Lead Generation Tools

Case studies are one of the best online lead generation tools a business has at their disposal. Learn how the case study framework benefits your business.

SaaS Conversion Rate

Strategies for Improving Your SaaS Conversion Rate

Slow sign-up rates that hinder growth can be caused by a number of different factors. We look at some common causes that might be holding you back.

What is Scaling in Business

What Is Scaling in Business and How Is It Different Than Business Growth?

Scaling in business means adding revenue at a faster rate than taking on new costs, but what is scaling in business and how is it different than business growth?

The Art of Storytelling in Business

The Art of Storytelling in Business and Creating Brand Awareness

Creating brand awareness for a startup requires the subtle art of storytelling in business to be successful, but what exactly does that mean?

Consumer Research

What Is Consumer Research and Why Is It Important for Startups?

Consumer research should be something you regularly carry out to improve your business growth. We take a look at some of the best ways to do this.

SaaS Prices

When and How Often to Raise SaaS Prices

Raising SaaS prices is the most effective way to increase revenue, but for startups, which depend on customers sticking around, the prospect can be daunting.

Poor Ergonomics

Don’t Let Poor Ergonomics in the Workplace Lead to a Life of Pain

Laptops and poor ergonomics could cause long-term problems. For this reason, the importance of an ergonomic workspace cannot be overstated. Here are 6 ways to improve ergonomics in the workplace.

Annual Subscriptions

Why and How to Pursue Annual Subscriptions with Upfront Payments

The annual subscription model with upfront payments is a good way for SaaS businesses to reduce customer churn, increase customer retention rates and achieve long-term success, but there are pitfalls and drawbacks to this approach.