The Startup Finance Blog

Case studies are one of the best online lead generation tools a business has at their disposal. Learn how the case study framework benefits your business.

Slow sign-up rates that hinder growth can be caused by a number of different factors. We look at some common causes that might be holding you back.

Scaling in business means adding revenue at a faster rate than taking on new costs, but what is scaling in business and how is it different than business growth?

Creating brand awareness for a startup requires the subtle art of storytelling in business to be successful, but what exactly does that mean?

Consumer research should be something you regularly carry out to improve your business growth. We take a look at some of the best ways to do this.

Raising SaaS prices is the most effective way to increase revenue, but for startups, which depend on customers sticking around, the prospect can be daunting.

Laptops and poor ergonomics could cause long-term problems. For this reason, the importance of an ergonomic workspace cannot be overstated. Here are 6 ways to improve ergonomics in the workplace.

The annual subscription model with upfront payments is a good way for SaaS businesses to reduce customer churn, increase customer retention rates and achieve long-term success, but there are pitfalls and drawbacks to this approach.