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Elevator Pitch

How to Write an Elevator Pitch That Will Open the Door to New Opportunities

Knowing how to write an elevator pitch that works can mean the difference between closing a lead or securing an investment for your business. Here's everything you need to know to master your elevator pitch.

Average Revenue Per User ARPU

How to Increase the Average Revenue per User (ARPU) of Your SaaS Product

Increasing the average revenue per user (ARPU) for your SaaS product helps you achieve a desirable growth curve without the expense of acquiring new users.

Ideal Customer Profile

How to Define Your Ideal Customer Profile

Learning to define your ideal customer is something that’s crucial to the growth of your startup. We take a look at how to get clear on your customers.

EBITDA Margin

How to Calculate EBITDA Margin and What It Says About Your Company’s Financial Health

The EBITDA margin is a simple, useful metric that can give you insights into your company's financial health and profitability. Here's everything you need to know about this metric.

SaaS marketing

How to Create a Successful SaaS Marketing Strategy for Your Startup

Paid advertising is out of the reach of many startups, but there are other ways to build a successful marketing strategy for your SaaS startup.

iPad for business use

How to Set up Your iPad for Business Use and Increase Productivity

It helps to know how to setup an iPad for business use in a way that increases productivity and efficiency. Get the most out of your iPad with these tips.

Employee Retention Strategies

6 Effective Employee Retention Strategies to Reduce Employee Turnover

Learning how to retain key employees is equally as important as retaining customers. We take a look at some key elements for reducing your staff turnover.

Marketing Roadmap

How to Build a Digital Marketing Roadmap for Your Startup

Developing a marketing roadmap for your startup is essential to help you plan and direct your business content and campaigns. Read more here.