Revenue Churn

How to Calculate, Track, and Analyze Revenue Churn

Revenue churn is a measure of how much revenue is lost in a set period due to customer churn. We look at how to calculate, track, and analyze revenue churn.

Marketing Technology Stack

How to Build a Marketing Technology Stack (MarTech Stack) for Your Startup

A lean marketing technology stack can help your startup automate many daily tasks. We look at how to build a MarTech stack and why startup teams should care about it.

Business Roadmap

A Business Roadmap to Grow SaaS Startups From $0 to $50M ARR

Company growth from $0 to $50M seems like an impossible dream as a SaaS startup. We take a look at some fundamental pieces of getting to $10M ARR, and beyond.

Authority Marketing

6 Effective ‘Authority Marketing’ Tactics to Promote Your Brand’s Expertise

Authority marketing is achieved when you make your digital brand a known entity in the market. Use these effective tactics to promote your brand's expertise.

Cohort Analysis

What Is Cohort Analysis and Why Is It Useful?

What is a cohort? What is cohort analysis? Why should you care? In this article, we dive into the what, why, and how of cohort analysis with a definition and examples.

Logo Churn

How to Track and Analyze SaaS Logo Churn

Is your SaaS product satisfying your customers? Logo churn looks at how many customers cancel their subscriptions during a set period. We explain how to measure this metric and offer some methods to improve it

Elevator Pitch

How to Write an Elevator Pitch That Will Open the Door to New Opportunities

Knowing how to write an elevator pitch that works can mean the difference between closing a lead or securing an investment for your business. Here's everything you need to know to master your elevator pitch.

Average Revenue Per User ARPU

How to Increase the Average Revenue per User (ARPU) of Your SaaS Product

Increasing the average revenue per user (ARPU) for your SaaS product helps you achieve a desirable growth curve without the expense of acquiring new users.