The Startup Finance Blog

If you’ve decided that free trials are the right move for your business, it’s important to strategize how to best improve your SaaS free trial conversion rates.

These 6 tips for creating a style guide for your brand will ensure brand consistency across all collateral your clients and customers see from your business.

Are you looking to optimize your SaaS website? You need to have a good foundation in place before you start analyzing and testing for higher conversions.

Understanding how to calculate the value of a startup and the different startup valuation methods is essential for entrepreneurs to learn.

Case studies are one of the best online lead generation tools a business has at their disposal. Learn how the case study framework benefits your business.

Slow sign-up rates that hinder growth can be caused by a number of different factors. We look at some common causes that might be holding you back.

Scaling in business means adding revenue at a faster rate than taking on new costs, but what is scaling in business and how is it different than business growth?

Creating brand awareness for a startup requires the subtle art of storytelling in business to be successful, but what exactly does that mean?