Average Revenue Per User ARPU

How to Increase the Average Revenue per User (ARPU) of Your SaaS Product

Increasing the average revenue per user (ARPU) for your SaaS product helps you achieve a desirable growth curve without the expense of acquiring new users.

EBITDA Margin

How to Calculate EBITDA Margin and What It Says About Your Company’s Financial Health

The EBITDA margin is a simple, useful metric that can give you insights into your company's financial health and profitability. Here's everything you need to know about this metric.

Working Capital Turnover Ratio

What Is the Working Capital Turnover Ratio and How Is It Calculated?

The working capital turnover ratio is an efficiency metric that measures how efficiently a business turns its working capital into increased sales numbers.

Cost Structure

How to Improve Scalability in Cost Structure

To improve scalability in cost structure, we first need to understand what cost structure is and how it might affect the scalability of a business.

Gross Margin vs Net Margin

Gross Margin vs. Net Margin – What’s the Difference?

Gross profit margin and net profit margin are two of the key metrics that help you calculate the profitability and efficiency of your company operations.

Customer Success Metrics

Customer Success Metrics for Healthy SaaS Startups

In this article, we take a look at the customer success metrics that SaaS startups should track for a healthy growth rate in their business.

SaaS sales

An Intro to SaaS Sales: Sales Cycles, Commission Rates, Models, and Metrics

Thinking about launching your SaaS startup? Here's an introduction to the SaaS sales cycles, commission rates, models, and metrics you'll need to know about.

total addressable market tam

What is Total Addressable Market (TAM) and How to Calculate It

Before entering a new market, startup founders often ask, “What is Total Addressable Market (TAM) and how is it calculated?” Here you'll learn what TAM is and how it’s used.