How to Demonstrate Revenue Potential to Investors

Recurring revenue is the most reliable indicator of future revenue. Investors will look at both MRR and CMRR. Here's what to show them.

3 Shortcuts to Avoid When Calculating Your SaaS Metrics

It's tempting to take shortcuts to simplify your SaaS metrics, but this can result in misleading conclusions. Avoid these three shortcuts.

How to Prove Your Startup’s Growth Potential

A look at the growth metrics used by traditional debt investors, royalty-or revenue-based investors and equity investors.

How to Calculate Gross Margin and COGS for Your SaaS Business

New to startup accounting? Here's a guide to calculating one of the most important metrics in SaaS: Gross Margin.

New guide: the 8 SaaS metrics that matter to investors

How to track key SaaS company growth indicators including MRR, CAC, and CLTV and why investors care about these metrics.

How to Calculate CLTV to CAC Ratio for Your SaaS Business

How effective is your sales and marketing? How much does it cost to bring in new customers — and how does that compare to what you expect to earn from customers over their lifetime? Looking at your CLTV/CAC Ratio can yield insights into how efficiently your company is spending its sales, marketing, and customer retention dollars and, in the long term, how valuable your company is.

How to Calculate Average Revenue per Customer (ARPC) for Your SaaS Business

Here we analyze a key metric for your SaaS startup. We define what is ARPC and why it's important, and how to calculate average revenue per customer.

How to Calculate Committed MRR (CMRR)

Here we analyze a key SaaS metric: CMRR. We define what is Committed MRR (CMRR) and why it's important for your SaaS startup, and how to calculate it.