The Startup Finance Blog

What is a cohort? What is cohort analysis? Why should you care? In this article, we dive into the what, why, and how of cohort analysis with a definition and examples.

Is your SaaS product satisfying your customers? Logo churn looks at how many customers cancel their subscriptions during a set period. We explain how to measure this metric and offer some methods to improve it

Knowing how to write an elevator pitch that works can mean the difference between closing a lead or securing an investment for your business. Here's everything you need to know to master your elevator pitch.

Increasing the average revenue per user (ARPU) for your SaaS product helps you achieve a desirable growth curve without the expense of acquiring new users.

Learning to define your ideal customer is something that’s crucial to the growth of your startup. We take a look at how to get clear on your customers.

The EBITDA margin is a simple, useful metric that can give you insights into your company's financial health and profitability. Here's everything you need to know about this metric.

Paid advertising is out of the reach of many startups, but there are other ways to build a successful marketing strategy for your SaaS startup.

It helps to know how to setup an iPad for business use in a way that increases productivity and efficiency. Get the most out of your iPad with these tips.