The Startup Finance Blog

Before entering a new market, startup founders often ask, “What is Total Addressable Market (TAM) and how is it calculated?” Here you'll learn what TAM is and how it’s used.

Churn is a critical metric that will need constant measurement. Moreover, Net Revenue Retention (NRR) and Gross Revenue Retention (GRR) are two of the most important calculations to make when it's time to measure churn in your startup - here's where to start.

DAU (daily active users) and MAU (monthly active users) are some of the key SaaS startup metrics you need to know. We look at what they mean and how to calculate them.

If you want to make your business stand out from the crowd, you need to think about your point of difference - what you do better than the competition.

If you’ve decided that free trials are the right move for your business, it’s important to strategize how to best improve your SaaS free trial conversion rates.

These 6 tips for creating a style guide for your brand will ensure brand consistency across all collateral your clients and customers see from your business.

Are you looking to optimize your SaaS website? You need to have a good foundation in place before you start analyzing and testing for higher conversions.

Understanding how to calculate the value of a startup and the different startup valuation methods is essential for entrepreneurs to learn.