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Employee Retention Strategies

6 Effective Employee Retention Strategies to Reduce Employee Turnover

Learning how to retain key employees is equally as important as retaining customers. We take a look at some key elements for reducing your staff turnover.

Marketing Roadmap

How to Build a Digital Marketing Roadmap for Your Startup

Developing a marketing roadmap for your startup is essential to help you plan and direct your business content and campaigns. Read more here.

Working Capital Turnover Ratio

What Is the Working Capital Turnover Ratio and How Is It Calculated?

The working capital turnover ratio is an efficiency metric that measures how efficiently a business turns its working capital into increased sales numbers.

Cost Structure

How to Improve Scalability in Cost Structure

To improve scalability in cost structure, we first need to understand what cost structure is and how it might affect the scalability of a business.

Long Sales Cycle

What to Do If Your SaaS Business Has Long Sales Cycles

A long sales cycle can feel like agony for your SaaS business, but these long sales cycles are just a part of doing business and and closing bigger deals.

Product Positioning Strategy

How to Develop an Effective Product Positioning Strategy

If your business isn't growing, it might be a problem with your positioning. We take a look at how getting your market fit right can benefit your business.

Gross Margin vs Net Margin

Gross Margin vs. Net Margin – What’s the Difference?

Gross profit margin and net profit margin are two of the key metrics that help you calculate the profitability and efficiency of your company operations.

Effective Meeting Strategies

Effective Meeting Strategies: 7 Tips to Conduct More Effective Meetings

In a startup, where staff is limited and time is of the essence, it’s important to make meetings as efficient as possible. Here are 7 tips for ensuring that your meetings are worth their time.