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Customer Success Metrics

Customer Success Metrics for Healthy SaaS Startups

In this article, we take a look at the customer success metrics that SaaS startups should track for a healthy growth rate in their business.

Mailchimp drip campaign

How to Create an Effective Mailchimp Drip Campaign with Landing Pages and Templates

Learn best practices for creating an effective Mailchimp drip campaign with custom landing pages, free Mailchimp templates, and plenty of examples.

create brand awareness

10 Ways to Create Brand Awareness Beyond Business Media Coverage

Ongoing business media coverage is a rarity for the majority of startups. Here are some tips for success to create brand awareness without media coverage.

Silos in the workplace

Silos and Turf Wars: How to Break Down Silos in the Workplace

Now that we’ve covered the various causes of organizational silos, we discuss how to break down silos in the workplace and prevent them from occurring altogether.

SaaS sales

An Intro to SaaS Sales: Sales Cycles, Commission Rates, Models, and Metrics

Thinking about launching your SaaS startup? Here's an introduction to the SaaS sales cycles, commission rates, models, and metrics you'll need to know about.

total addressable market tam

What is Total Addressable Market (TAM) and How to Calculate It

Before entering a new market, startup founders often ask, “What is Total Addressable Market (TAM) and how is it calculated?” Here you'll learn what TAM is and how it’s used.

how to measure churn

How to Measure Churn: Net Revenue Retention vs. Gross Revenue Retention

Churn is a critical metric that will need constant measurement. Moreover, Net Revenue Retention (NRR) and Gross Revenue Retention (GRR) are two of the most important calculations to make when it's time to measure churn in your startup - here's where to start.

daily active users

Daily Active Users (DAU) vs. Monthly Active Users (MAU): How to Calculate Active Users for Your SaaS Startup

DAU (daily active users) and MAU (monthly active users) are some of the key SaaS startup metrics you need to know. We look at what they mean and how to calculate them.