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Prepare for Fundraising

How to Mentally Prepare for Fundraising

Next to deciding to start a business of your own, how you will fund its growth might be the biggest financial decision you will make. With that in mind, here are a few pointers to help you mentally prepare for the fundraising journey that lies ahead.

How to Chart a Path to Profitability for Investors

Key SaaS Metrics for Investors: Customer Acquisition Cost (CAC) & Customer Lifetime Value (CLTV)

Profitability is not the be-all and end-all for SaaS startups. Still, investors will want to see a path to profitability and there are two growth metrics you should focus on. Here's how you chart that path.

How to Establish Product-Market Fit

How to Establish Product-Market Fit: SaaS Growth Metrics to Focus On

In this article, you’ll learn how to establish product-market fit and why it matters. We’ll show you how to calculate and track two key SaaS growth metrics that validate product-market fit, which investors use to determine whether your business is a good investment.

Why Your Startup Should Use Two-Factor Authentication (And How to Enable it)

Why Your Startup Should Use Two-Factor Authentication (And How to Enable it)

For just about any kind of business, one of your most valuable assets is your data. While there is no 100 percent foolproof way to protect your data, the one thing you need to do is use two-factor authentication to protect your accounts.

Defining and Building Your Company Culture: 3 Keys to Success

How to Define and Build Your Company Culture: 3 Keys to Success

For successful entrepreneurs, it pays to think through your company culture early on — and choose your team wisely. Here are 3 tips for shaping a culture that ensures your dream team is poised to reach its goals — and won’t fall apart during times of crisis.

how to demonstrate revenue potential to investors

How to Calculate Revenue Potential of a New Startup and Present to Investors

MRR? CMRR? ARPC? So many acronyms, so little time. We ditch the jargon and explain three common SaaS metrics used to calculate revenue potential of a new startup.

How to Reduce Customer Churn for SaaS Startups

5 Ways to Reduce Customer Churn for Your SaaS Startup

Customer churn is a key metric investors and others use to assess the health of a SaaS business. Here's how to reduce customer churn for your SaaS startup.

The Ins and Outs of Customer Acquisition Cost

Customer acquisition cost, or CAC, is one of the most important metrics that online companies should look at in determining the health of the business and the possibility of attracting investment. Here we cover the ins and outs of customer acquisition cost for startups.