The Startup Finance Blog

Explore the changing landscape of tech startup financing and learn about the growing trend of alternative financing options like revenue-based financing.

We caught up with Bellwethr Founder and President, Matt Moody, to learn a little more about how his startup helps tech companies stay on track with growth and customer satisfaction.

SaaStr Annual 2019 is proof that this yearly event remains the most significant gathering of SaaS entrepreneurs on the planet. Thank you, from Lighter Capital!

SaaStr Annual 2019 will be chock-full of information intended to help attendees scale up, grow faster, and emerge with ideas on how to get to the next stage of growth. Learn how Lighter Capital can help be the catalyst to your company’s growth.

There are a number of SaaS strategies you can consider in crafting your message to reach two or more audiences at the same time. Here’s how to market to both a niche and a general audience.

Founders of fast-growing tech companies sometimes struggle with where to focus their offering. Is it better to cast a wide net to a large general market or to create more targeted products that will attract buyers in a specific niche? Here's why niching down can elevate tech startups to new heights.

With our Client Perks program, you can put our funding to good use and save money on powerful business tools and services — marketing, sales, HR, finance, and accounting solutions — needed as you embark on your next phase of growth.

We sweated (literally) through nine deals in August: four with great new clients and five with repeat clients, a couple of whom we're funding for the fourth time.