The Startup Finance Blog

We caught up with Bellwethr Founder and President, Matt Moody, to learn a little more about how his startup helps tech companies stay on track with growth and customer satisfaction.

There are a number of SaaS strategies you can consider in crafting your message to reach two or more audiences at the same time. Here’s how to market to both a niche and a general audience.

Founders of fast-growing tech companies sometimes struggle with where to focus their offering. Is it better to cast a wide net to a large general market or to create more targeted products that will attract buyers in a specific niche? Here's why niching down can elevate tech startups to new heights.

We sweated (literally) through nine deals in August: four with great new clients and five with repeat clients, a couple of whom we're funding for the fourth time.

Matching a startup’s growth to the receptivity of the market instead of to the demands of ROI-hungry funders is a good way to set up a sustainable — or “lifelong” — tech business.

Lighter Capital caught up with Joe Floyd, founder and CEO of InsureSign, to ask a few questions about how this exciting company finds success.