The Startup Finance Blog

We caught up with Bellwethr Founder and President, Matt Moody, to learn a little more about how his startup helps tech companies stay on track with growth and customer satisfaction.

There are a number of SaaS strategies you can consider in crafting your message to reach two or more audiences at the same time. Here’s how to market to both a niche and a general audience.

Founders of fast-growing tech companies sometimes struggle with where to focus their offering. Is it better to cast a wide net to a large general market or to create more targeted products that will attract buyers in a specific niche? Here's why niching down can elevate tech startups to new heights.

Matching a startup’s growth to the receptivity of the market instead of to the demands of ROI-hungry funders is a good way to set up a sustainable — or “lifelong” — tech business.

Lighter Capital caught up with Joe Floyd, founder and CEO of InsureSign, to ask a few questions about how this exciting company finds success.

Preuss joined Lighter’s Chief Investment Officer, Allen Johnson, for a recent webinar in which they compared notes about VC funding and debt financing (including Revenue-Based Financing or RBF), and talked about the best way to prepare for a funding search.