The Startup Finance Blog

There are a number of SaaS strategies you can consider in crafting your message to reach two or more audiences at the same time. Here’s how to market to both a niche and a general audience.

Founders of fast-growing tech companies sometimes struggle with where to focus their offering. Is it better to cast a wide net to a large general market or to create more targeted products that will attract buyers in a specific niche? Here's why niching down can elevate tech startups to new heights.

With our Client Perks program, you can put our funding to good use and save money on powerful business tools and services — marketing, sales, HR, finance, and accounting solutions — needed as you embark on your next phase of growth.

We sweated (literally) through nine deals in August: four with great new clients and five with repeat clients, a couple of whom we're funding for the fourth time.

Lighter Capital has for the third consecutive year been name to the Inc. 5000 list of the 5,000 fastest-growing private companies in the U.S.

Matching a startup’s growth to the receptivity of the market instead of to the demands of ROI-hungry funders is a good way to set up a sustainable — or “lifelong” — tech business.

Lighter Capital caught up with Joe Floyd, founder and CEO of InsureSign, to ask a few questions about how this exciting company finds success.