The Startup Finance Blog

As a tech entrepreneur, it's vital to maximize your chances of press coverage. To increase your chances of press coverage, you need a killer press kit. Here are 5 ways to make your online press kit stand out.

Profitability is not the be-all and end-all for SaaS startups. Still, investors will want to see a path to profitability and there are two growth metrics you should focus on. Here's how you chart that path.

How can you attract new customers? It’s the $84 million question. And the key to designing the best strategy is to know your customer well.

In this article, you’ll learn how to establish product-market fit and why it matters. We’ll show you how to calculate and track two key SaaS growth metrics that validate product-market fit, which investors use to determine whether your business is a good investment.

There is an identifiable and predictable process that potential customers go through in transitioning from passive observer to active purchaser. The gist of it goes like this: awareness, then consideration, and finally purchase.

Every SaaS company should learn how to create stellar content. To create really great content — the kind that actually works for you — take these six steps.

There are many different psychological triggers that can make a potential customer more likely to become an actual customer. Here are a few on which you can easily capitalize in your marketing efforts.