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Partner Relationship Management PRM

What Is Partner Relationship Management (PRM) and Why Is it Important for SaaS Startups?

Partner relationship management (PRM) is a set of software and strategies that SaaS startups can use to create smooth relationships with business partners. Here we cover everything you need to know about PRM, and why it's important.

Market Development Strategy

What is Market Development Strategy? (Definition and Examples)

Market development strategy lets growing businesses identify new market segments for current products. We take a look at the exact definition and examples.

Marketing Technology Stack

How to Build a Marketing Technology Stack (MarTech Stack) for Your Startup

A lean marketing technology stack can help your startup automate many daily tasks. We look at how to build a MarTech stack and why startup teams should care about it.

Authority Marketing

6 Effective ‘Authority Marketing’ Tactics to Promote Your Brand’s Expertise

Authority marketing is achieved when you make your digital brand a known entity in the market. Use these effective tactics to promote your brand's expertise.

Diversification Strategy

What is Diversification Strategy? (Definition and Examples)

If your company has reached a point where it needs more reach and growth, a diversification strategy could be just what you need to increase your revenue.

Potential Customers

Why Disqualifying Potential Customers is an Effective Business Growth Strategy

When it comes to acquisition, is your company attracting all its potential customers or are you disqualifying some prospects to grow your startup faster?

Ideal Customer Profile

How to Define Your Ideal Customer Profile

Learning to define your ideal customer is something that’s crucial to the growth of your startup. We take a look at how to get clear on your customers.

SaaS marketing

How to Create a Successful SaaS Marketing Strategy for Your Startup

Paid advertising is out of the reach of many startups, but there are other ways to build a successful marketing strategy for your SaaS startup.