Find a Topic

Categories

Consumer Research

What Is Consumer Research and Why Is It Important for Startups?

Consumer research should be something you regularly carry out to improve your business growth. We take a look at some of the best ways to do this.

Delinquent Churn

What Is Delinquent Churn and How to Reduce It

Delinquent churn is the loss of customers due to payment problems, usually delinquent credit cards on file. Here we discuss the various tactics SaaS companies can take to reduce delinquent churn.

Net Promoter Score (NPS)

Net Promoter Score: What is a Good NPS Score and How to Calculate It

We take a look at Net Promoter Score (NPS) - a key metric for SaaS companies to measure customer satisfaction and gauge business growth - explaining what a good NPS score looks like, and how to calculate it.

Email Marketing Onboarding Retention

Email Marketing: Onboarding, Retention and Reactivation of ‘Zombie’ Customers

We take a look at why customer lifecycle emails are invaluable for SaaS companies to improve their onboarding, retention, and monthly recurring revenue.

Audience Testing Tech Startup Naming Process

Why Audience Testing is an Important Step in the Tech Startup Naming Process

When naming your tech startup, you have to think beyond what you as the entrepreneur think of the name. Audience testing is an important step in the tech startup naming process. Here's how to come up with a business name that resonates with your target demographic.

Content Marketing Manager

How to Know When It’s Time to Hire a Content Marketing Manager

In the early stages of a business, your marketing manager will probably oversee all content marketing. But as your business grows, you should consider hiring a content marketing manager.

How to Choose PR Firm

How to Choose the Right PR Firm for Your Startup

One of the most important things about being an entrepreneur is getting the word out. Hiring a PR firm is essential. This article outlines how to maximize the chances of a perfect match and choose the right PR firm.

Enterprise Sales

What is Enterprise Sales and Why is it Important for Your Business?

The enterprise sales model can be a game changer for your SaaS company in terms of growth and revenue, but is your product ready for it?