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Online Press Kit

Got Something to Sell? Then You Need an Online Press Kit

As a tech entrepreneur, it's vital to maximize your chances of press coverage. To increase your chances of press coverage, you need a killer press kit. Here are 5 ways to make your online press kit stand out.

How to Chart a Path to Profitability for Investors

Key SaaS Metrics for Investors: Customer Acquisition Cost (CAC) & Customer Lifetime Value (CLTV)

Profitability is not the be-all and end-all for SaaS startups. Still, investors will want to see a path to profitability and there are two growth metrics you should focus on. Here's how you chart that path.

Avoidance of Accountability in the Workplace

2 Key Strategies to Attract New Customers

How can you attract new customers? It’s the $84 million question. And the key to designing the best strategy is to know your customer well.

How to Establish Product-Market Fit

How to Establish Product-Market Fit: SaaS Growth Metrics to Focus On

In this article, you’ll learn how to establish product-market fit and why it matters. We’ll show you how to calculate and track two key SaaS growth metrics that validate product-market fit, which investors use to determine whether your business is a good investment.

Understanding and Leveraging the Customer Buying Cycle

There is an identifiable and predictable process that potential customers go through in transitioning from passive observer to active purchaser. The gist of it goes like this: awareness, then consideration, and finally purchase.

6 Steps to Creating Effective Content for Your SaaS Startup

Every SaaS company should learn how to create stellar content. To create really great content — the kind that actually works for you — take these six steps.

How to Market Like a Human

There are many different psychological triggers that can make a potential customer more likely to become an actual customer. Here are a few on which you can easily capitalize in your marketing efforts.