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How to Choose PR Firm

How to Choose the Right PR Firm for Your Startup

One of the most important things about being an entrepreneur is getting the word out. Hiring a PR firm is essential. This article outlines how to maximize the chances of a perfect match and choose the right PR firm.

Enterprise Sales

What is Enterprise Sales and Why is it Important for Your Business?

The enterprise sales model can be a game changer for your SaaS company in terms of growth and revenue, but is your product ready for it?

Translation and Localization Tips for Startups

Going Global: Translation and Localization Tips for Startups

As your startup grows, you may want to increase your reach internationally. This requires you to localize your website, your promotional material, and your sales platform. Follow these translation and localization tips, so your startup can get off on the right foot in foreign markets.

cold email marketing

Cold Email Marketing: SaaS Strategies for Customer Acquisition

Cold email marketing can be a SaaS company's best friend for customer acquisition. We look at strategies to find qualified leads and craft a winning email.

How to Market to Both a Niche and a General Audience

How BombBomb Successfully Markets to Both Niche and General Audiences

There are a number of SaaS strategies you can consider in crafting your message to reach two or more audiences at the same time. Here’s how to market to both a niche and a general audience.

How to Email the Press and Get Your Story in the News

How to Email the Press and Get Your Story in the News

Want to email the press and get your story in the news? To maximize your chances of press coverage, you must approach things carefully. Here's how to do it.

Online Press Kit

Got Something to Sell? Then You Need an Online Press Kit

As a tech entrepreneur, it's vital to maximize your chances of press coverage. To increase your chances of press coverage, you need a killer press kit. Here are 5 ways to make your online press kit stand out.

How to Chart a Path to Profitability for Investors

Key SaaS Metrics for Investors: Customer Acquisition Cost (CAC) & Customer Lifetime Value (CLTV)

Profitability is not the be-all and end-all for SaaS startups. Still, investors will want to see a path to profitability and there are two growth metrics you should focus on. Here's how you chart that path.