The Startup Finance Blog

Consumer research should be something you regularly carry out to improve your business growth. We take a look at some of the best ways to do this.

Delinquent churn is the loss of customers due to payment problems, usually delinquent credit cards on file. Here we discuss the various tactics SaaS companies can take to reduce delinquent churn.

We take a look at Net Promoter Score (NPS) - a key metric for SaaS companies to measure customer satisfaction and gauge business growth - explaining what a good NPS score looks like, and how to calculate it.

We take a look at why customer lifecycle emails are invaluable for SaaS companies to improve their onboarding, retention, and monthly recurring revenue.

When naming your tech startup, you have to think beyond what you as the entrepreneur think of the name. Audience testing is an important step in the tech startup naming process. Here's how to come up with a business name that resonates with your target demographic.

In the early stages of a business, your marketing manager will probably oversee all content marketing. But as your business grows, you should consider hiring a content marketing manager.

One of the most important things about being an entrepreneur is getting the word out. Hiring a PR firm is essential. This article outlines how to maximize the chances of a perfect match and choose the right PR firm.

The enterprise sales model can be a game changer for your SaaS company in terms of growth and revenue, but is your product ready for it?