The Startup Finance Blog

Brand awareness is a key concept for driving business growth in your startup. We take a look at how to build it - and how to measure it.

If your business isn't growing, it might be a problem with your positioning. We take a look at how getting your market fit right can benefit your business.

Learn best practices for creating an effective Mailchimp drip campaign with custom landing pages, free Mailchimp templates, and plenty of examples.

Ongoing business media coverage is a rarity for the majority of startups. Here are some tips for success to create brand awareness without media coverage.

In this article, we take a look at the difference between channel sales and direct sales strategy - and what to think about when you're launching your startup.

Working with the press to get your story in the news is an excellent way to receive widespread attention. There is, though, a danger of losing control of this content – and also your message – and so you need to be aware of the pitfalls, and how to avoid them.

All growing startups reach a point when they need to find the right domain and TLD for their brand. An increasingly popular option is the .io domain extension, but we're often asked, “What does .io mean?” and “Should I use the .io domain for my startup?” We answer all these questions and more.

In this blog article, we take a look at how to use chatbots as part of your marketing funnel. Whether you love them or hate them, the results are too good to ignore.