Market Penetration Strategy

What Is Market Penetration Strategy? (Definition and Examples)

What is market penetration strategy? In this story, we identify a market penetration definition as it relates to SaaS and review common strategy examples.

Marketing Roadmap

How to Build a Digital Marketing Roadmap for Your Startup

Developing a marketing roadmap for your startup is essential to help you plan and direct your business content and campaigns. Read more here.

Brand Awareness

Why Is Brand Awareness Important and How Is It Measured?

Brand awareness is a key concept for driving business growth in your startup. We take a look at how to build it - and how to measure it.

Product Positioning Strategy

How to Develop an Effective Product Positioning Strategy

If your business isn't growing, it might be a problem with your positioning. We take a look at how getting your market fit right can benefit your business.

Mailchimp drip campaign

How to Create an Effective Mailchimp Drip Campaign with Landing Pages and Templates

Learn best practices for creating an effective Mailchimp drip campaign with custom landing pages, free Mailchimp templates, and plenty of examples.

create brand awareness

10 Ways to Create Brand Awareness Beyond Business Media Coverage

Ongoing business media coverage is a rarity for the majority of startups. Here are some tips for success to create brand awareness without media coverage.

what is channel sales

What is Channel Sales and How is it Different Than Direct Sales?

In this article, we take a look at the difference between channel sales and direct sales strategy - and what to think about when you're launching your startup.

Own Your Own Content

When Spreading the Word Online, Remember to Own Your Own Content

Working with the press to get your story in the news is an excellent way to receive widespread attention. There is, though, a danger of losing control of this content – and also your message – and so you need to be aware of the pitfalls, and how to avoid them.