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Why Is Brand Awareness Important and How Is It Measured?
Brand awareness is a key concept for driving business growth in your startup. We take a look at how to build it - and how to measure it.
Effective Meeting Strategies: 7 Tips to Conduct More Effective Meetings
In a startup, where staff is limited and time is of the essence, it’s important to make meetings as efficient as possible. Here are 7 tips for ensuring that your meetings are worth their time.
What is Channel Sales and How is it Different Than Direct Sales?
In this article, we take a look at the difference between channel sales and direct sales strategy - and what to think about when you're launching your startup.
An Intro to SaaS Sales: Sales Cycles, Commission Rates, Models, and Metrics
Thinking about launching your SaaS startup? Here's an introduction to the SaaS sales cycles, commission rates, models, and metrics you'll need to know about.
Silos and Turf Wars: An In-Depth Look Into the Causes of Organizational Silos
Now that we’ve covered what organizational silos are and why they exist, it’s time for a more in-depth analysis of the common causes of organizational silos.
Book Review – Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies
In this business book review, we look at Blitzscaling, in which authors Reid Hoffman and Chris Yeh discuss "The Lightning-Fast Path to Building Massively Valuable Companies."
What Is a Strategic Alliance and Should You Form a Horizontal or Vertical Alliance?
Forming a partnership with like-minded businesses is called a “strategic alliance," but what is a strategic alliance and what's the difference between horizontal and vertical alliance? We explain everything you need to know about such partnerships.
6 Tips to Generate a Positive Cash Flow for Your SaaS Business
What is cash flow positive, why is it so important and what strategies exist to speed up the process to generate a positive cash flow for your SaaS business?