The Startup Finance Blog

Partner relationship management (PRM) is a set of software and strategies that SaaS startups can use to create smooth relationships with business partners. Here we cover everything you need to know about PRM, and why it's important.

Market development strategy lets growing businesses identify new market segments for current products. We take a look at the exact definition and examples.

Unit economics is one of the best ways that early stage startups can track and measure their growth and profitability. Read on to learn why taking a unit economics approach helps you steer your SaaS company in the right direction.

Reducing CAC is one of the best ways to increase a company’s profitability and likelihood of success, but a lower CAC can also have unforeseen consequences.

Company growth from $0 to $50M seems like an impossible dream as a SaaS startup. We take a look at some fundamental pieces of getting to $10M ARR, and beyond.

If your company has reached a point where it needs more reach and growth, a diversification strategy could be just what you need to increase your revenue.

When it comes to acquisition, is your company attracting all its potential customers or are you disqualifying some prospects to grow your startup faster?

In this business book review, we look at The Silo Effect, authored by Gillian Tett. This isn’t your standard business book, it presents serious analysis of companies and institutions that have suffered from the silo effect.