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Unicorn 1B Market Cap

Channel Your Inner Unicorn: Lessons from the $1B Market Cap Club

Wondering if your innovative project has what it takes to join the $1B market cap club? Here are 8 lessons from unicorn founders who have taken their startup all the way to the top.

Market Penetration Strategy

What Is Market Penetration Strategy? (Definition and Examples)

What is market penetration strategy? In this story, we identify a market penetration definition as it relates to SaaS and review common strategy examples.

Customer Success Team

How to Build a Customer Success Team (And When to Scale)

When to build a customer success team is a big question for many growing startups. Obviously, happy customers are key to business sustainability and growth.

Cost Structure

How to Improve Scalability in Cost Structure

To improve scalability in cost structure, we first need to understand what cost structure is and how it might affect the scalability of a business.

Brand Awareness

Why Is Brand Awareness Important and How Is It Measured?

Brand awareness is a key concept for driving business growth in your startup. We take a look at how to build it - and how to measure it.

what is channel sales

What is Channel Sales and How is it Different Than Direct Sales?

In this article, we take a look at the difference between channel sales and direct sales strategy - and what to think about when you're launching your startup.

SaaS sales

An Intro to SaaS Sales: Sales Cycles, Commission Rates, Models, and Metrics

Thinking about launching your SaaS startup? Here's an introduction to the SaaS sales cycles, commission rates, models, and metrics you'll need to know about.

blitzscaling book review

Book Review – Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies

In this business book review, we look at Blitzscaling, in which authors Reid Hoffman and Chris Yeh discuss "The Lightning-Fast Path to Building Massively Valuable Companies."