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what is a strategic alliance

What Is a Strategic Alliance and Should You Form a Horizontal or Vertical Alliance?

Forming a partnership with like-minded businesses is called a “strategic alliance," but what is a strategic alliance and what's the difference between horizontal and vertical alliance? We explain everything you need to know about such partnerships.

positive cash flow

6 Tips to Generate a Positive Cash Flow for Your SaaS Business

What is cash flow positive, why is it so important and what strategies exist to speed up the process to generate a positive cash flow for your SaaS business?

Chatbots

How Chatbots Work as Digital Marketing Funnel Automation Tools

In this blog article, we take a look at how to use chatbots as part of your marketing funnel. Whether you love them or hate them, the results are too good to ignore.

Make Your Business Stand Out Leveraging Points of Difference

How to Make Your Business Stand out From the Crowd by Leveraging Your Point of Difference

If you want to make your business stand out from the crowd, you need to think about your point of difference - what you do better than the competition.

SaaS Free Trial Conversion Rates

How to Improve SaaS Free Trial Conversion Rates

If you’ve decided that free trials are the right move for your business, it’s important to strategize how to best improve your SaaS free trial conversion rates.

SaaS Website Best Practices

SaaS Website Best Practices to Increase Customer Conversions

Are you looking to optimize your SaaS website? You need to have a good foundation in place before you start analyzing and testing for higher conversions.

What is Scaling in Business

What Is Scaling in Business and How Is It Different Than Business Growth?

Scaling in business means adding revenue at a faster rate than taking on new costs, but what is scaling in business and how is it different than business growth?

why do most SaaS startups fail

Why Do Most SaaS Startups Fail?

The failure rate for SaaS startups is high. We take a look at the main reasons why so many SaaS startups fail and what you can do to avoid following in their footsteps.