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Lighter Capital Funds Tour de Force CRM Growth Initiative

Updated: Jun 1, 2022

Lighter Capital loves investing in companies with sticky offerings and solid plans for growth. Tour de Force CRM, based in Findlay, Ohio, provides CRM software for distribution and manufacturing companies. Their product is designed to extend an ERP solution into the sales organization with fully integrated business intelligence capabilities that rival and often outperform stand-alone BI solutions.

Matt Hartman, Tour de Force CRM’s CEO, says, “The RevenueLoan investment from Lighter Capital was a great alternative to giving up equity in my company at a time when I felt we were on the edge of a major growth spurt and value creation period.”

The company plans for aggressive growth, include completing a SaaS product launch in early 2015. As a part of the expanded growth initiative, Tour de Force CRM will be hiring additional sales and development staff.

“Working with the team from Lighter Capital redefined my expectations for what borrowing should be all about,” says Hartman. “They were very responsive and their investing model really works for a growing technology company.”

“Tour de Force CRM has a truly impressive offering, providing its customers with a highly integrated solution,” says Lighter Capital’s CEO, BJ Lackland. “It was great to work with Matt Hartman and his team. They have built an extremely solid business and clearly know how to plan and position themselves well for future growth.”

You can find out more about Tour de Force CRM at and follow them on twitter at @TourDeForceCRM.


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