Lighter Capital + Modern Logic 2022 Webinar Series Scaling and Accelerating SaaS Startups

Modern Logic and Lighter Capital Partnership

Lighter Capital and Modern Logic, a digital product studio, are teaming up for another 4-part webinar series that is sure to boost the success of your SaaS Business. 

After the success of our first series – ‘Building SaaS Products that Scale’ over 2021 – we’re back with a new lineup. This series will be on ‘Scaling and Accelerating SaaS Startups’. We’ll demystify four areas of scaling a SaaS business: Sales, Marketing and the Buyer Journey, Product Development, and Operations. We’ll have experts from the Lighter Capital and Modern Logic, plus superstar guests who will share their direct experience on what has worked and what didn’t along their entrepreneurial journey to send you off with tangible best practices.

We kick off the series with sales on Thursday February 17 at 10:00 AM PST. Join us to learn more about successfully selling your software in a remote world. Register Here

2021 Recap

2021’s 4-part webinar series covered building SaaS products that scale. January started off with “Beyond MVP Launch,” beginning with pre-MVP and some tips for getting to market, then going into depth on what follows. In April, we took a look at pivots, threats, and opportunities, looking at “5 tips for overcoming resistance” when pivoting, and “three big tips on pivoting.” We busted 5 myths about startup scaling and advertising and looked at some tips to keep in mind before your big make-or-break moment. Finally we dove into what work is going to look like post 2021, and how to make that all-remote work switch. In October, there was a big focus on accelerating sales by getting to know your customer, driving deliberate market focus that evolves with your product, identifying and clarifying your target customer, developing a brand, and having aligned inbound and outbound strategies. To conclude the series in October, Lighter Capital and Modern Logic hosted a webinar centered around monetizing the digital engagement by applying gamification techniques to your app and website. 

What to Expect in 2022

Coming up in the new year, the webinar series will be moderated by Dustin Bruzenak, CEO of Modern Logic, will focus on scaling and accelerating SaaS startups.

Webinar #1: Priming Your Business for Rapid Growth

When: Thursday February 17 at 10:00 AM PST — Register Here 

Sales and building revenue is above all one of the most important activities in your organization. We will bring in successful CEOs of SaaS companies who’ve not only been through the trials of growing their sales team, but surpassed that to drive growth and sales beyond all expectations.

Expect to learn:

  • Building out your sales team at different stages of your business
  • Wins and pitfalls of sales in your SaaS business
  • Common mistakes in leading a sales team
  • What are the numbers you have to be focused on to build your company
  • How have sales changed in this new remote world?

Webinar #2: Marketing and the Buyer Journey on April 21, 2022 at 10:00 am PST

Webinar #3: Product Development on July 21, 2022 at 10:00 am PST

Webinar #4: Operations and Company Organization on October 20, 2022 at 10:00am PST

About Lighter Capital:

Lighter Capital has revolutionized startup financing by making it easy for entrepreneurs to quickly access up to $3 million in growth and working capital with zero dilution and full control over how to use the funds. Lighter has provided financing to 400+ companies, totaling over $200M, including MapAnything, Jive, Quip, and more.

About Modern Logic:

Based in Minnesota, Modern Logic is a digital product studio that works with entrepreneurs, innovators, teams, and CTO’s to provide expertise on all-things-technology from pre-production and design to development and lifecycle. Our approach to innovation helps grow your digital ecosystem by solving difficult problems with technology, humanity and empathy. Our experienced team comes from some of the best technology companies in the business, such as Adobe, Apple, and Microsoft.