Channeled, Inc. is a leading eCommerce brand and channel management agency that combines sophisticated proprietary and industry-leading technology with experience-driven expertise to deliver full channel management for multi-channel direct-to-consumer brands.  

Channeled recently raised Revenue-Based Financing to help accelerate hiring and investment in tools and services offerings.

“Our business is growing quickly, and we’re excited to partner with Lighter Capital to help us speed up our vision of helping direct-to-consumer eCommerce brands compete across marketplaces and DTC channels” said Andrew Hurley, Co-founder of Channeled. “In addition to services and hiring we are able to dedicate more resources to our proprietary in-house data analytics platform that provides interactive, intuitive, and action-oriented information on marketplace performance.”

Revenue-Based Financing from Lighter Capital promotes the swift growth of small businesses like Channeled, in return for a small percentage of future year’s revenue. 

“Lighter’s financing model aligns perfectly to this stage of our growth story,” said Matt Helming, Co-founder of Channeled. “Lighter understands financing companies like ours. We’re very excited to accelerate our growth – looking forward to additional successive financing rounds from Lighter – especially because we can avoid both the dilution and disruption to our business associated with raising typical equity-based financing and also because we can continue to grow with a trusted partner.” 

About Channeled, Inc.

Founded in 2017 by Matt Helming and Andrew Hurley, Channeled is an eCommerce Management Agency and Channel Manager for brands, focused on marketplaces and DTC channels for digital-first companies. Channeled built a proprietary insights platform, and works with brands to maximize multi-channel performance through optimization, ad management, branding, product strategy, operations, and more on online marketplaces like Amazon, Walmart, and beyond. Channeled also offers custom data solutions and data-as-a-service, and through its 360 program, fully manages Shopify stores including development, marketing, and operations.

To learn more about Channeled, please visit  

About Lighter Capital

Lighter Capital is the largest provider of non-dilutive debt capital to startups. It has revolutionized startup financing by making it easy for tech entrepreneurs to quickly access up to $4 million in non-dilutive growth and working capital through our tech-enabled lending process. With no hidden fees, warrants, or covenants, founders have full control over how to use the funds. Since 2010, Lighter has invested hundreds of millions of dollars of non-dilutive funding to hundreds of companies in the US, Canada and Australia.

For more information on Lighter Capital, please visit To apply for non-dilutive financing, please go to


Bri Baird

Marketing at Lighter Capital