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how to demonstrate revenue potential to investors

How to Calculate Revenue Potential of a New Startup and Present to Investors

MRR? CMRR? ARPC? So many acronyms, so little time. We ditch the jargon and explain three common SaaS metrics used to calculate revenue potential of a new startup.

How to Calculate Average Revenue per Customer (ARPC) for Your SaaS Business

Here we analyze a key metric for your SaaS startup. We define what is ARPC and why it's important, and how to calculate average revenue per customer.