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How to Market to Both a Niche and a General Audience

How BombBomb Successfully Markets to Both Niche and General Audiences

There are a number of SaaS strategies you can consider in crafting your message to reach two or more audiences at the same time. Here’s how to market to both a niche and a general audience.

SaaS Startups Should Build Software Integrations with Partner Companies

Why SaaS Startups Should Build Software Integrations with Partner Companies

Having to use multiple pieces of software can slow and inhibit business. The solution is more connectivity, or in SaaS terms, integrations. Here are four reasons SaaS startups should build software integrations with complimentary companies.

Niching Down

Why Niching Down Can Elevate Tech Startups to New Revenue Heights

Founders of fast-growing tech companies sometimes struggle with where to focus their offering. Is it better to cast a wide net to a large general market or to create more targeted products that will attract buyers in a specific niche? Here's why niching down can elevate tech startups to new heights.