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How to improve SaaS CAC

How to Increase the Efficiency of SaaS Customer Acquisition Cost (CAC)

Increasing the efficiency of your customer acquisition cost (CAC) is one of the best ways to increase the profitability of your SaaS company.

How to Chart a Path to Profitability for Investors

Key SaaS Metrics for Investors: Customer Acquisition Cost (CAC) & Customer Lifetime Value (CLTV)

Profitability is not the be-all and end-all for SaaS startups. Still, investors will want to see a path to profitability and there are two growth metrics you should focus on. Here's how you chart that path.

The Ins and Outs of Customer Acquisition Cost

Customer acquisition cost, or CAC, is one of the most important metrics that online companies should look at in determining the health of the business and the possibility of attracting investment. Here we cover the ins and outs of customer acquisition cost for startups.

How to Calculate CLTV to CAC Ratio for Your SaaS Business

How effective is your sales and marketing? How much does it cost to bring in new customers — and how does that compare to what you expect to earn from customers over their lifetime? Looking at your CLTV/CAC Ratio can yield insights into how efficiently your company is spending its sales, marketing, and customer retention dollars and, in the long term, how valuable your company is.