What is a Product Innovation Strategy? (Definition and Examples)
Your startup is humming along nicely. You’ve established your positioning and product market fit, have a happy and growing customer base,...
What is Product Development Strategy (Definition and Examples)
At a certain point in your business, a growth plateau will be reached. This may happen due to changing market trends, new competitors, or...
What Is Partner Relationship Management (PRM) and Why Is it Important for SaaS Startups?
SaaS startups can gain tremendous benefit from forming relationships with other companies in their industries. These relationships might...
What is Market Development Strategy? (Definition and Examples)
As the founder of a startup, you will undoubtably find yourself forced to make countless important decisions that, collectively, will...
How to Build a Marketing Technology Stack (MarTech Stack) for Your Startup
Creating a robust marketing technology stack helps to increase your teams’ efficiency and improve all corners of your marketing...
6 Effective ‘Authority Marketing’ Tactics to Promote Your Brand’s Expertise
The quest to achieve authority marketing – making your digital brand a known entity in the market – can feel like waving your arms to get...
What is Diversification Strategy? (Definition and Examples)
When a company reaches a certain point in its evolution, founders, investors, and executives often think about planning and implementing...
Why Disqualifying Potential Customers is an Effective Business Growth Strategy
You probably pulled a face when you read the headline for this article. We all know it’s counterintuitive to be disqualifying potential...
How to Define Your Ideal Customer Profile
If your B2B startup is struggling to thrive, one of the reasons might be that you haven’t worked out how to define your ideal customer...
How to Create a Successful SaaS Marketing Strategy for Your Startup
With the entry barrier to starting a SaaS company at an all-time low, startups are finding it increasingly difficult to plan and...
What Is Market Penetration Strategy? (Definition and Examples)
If your SaaS startup is looking for low-risk business growth strategies, creating a market penetration strategy should be one of the...
How to Build a Digital Marketing Roadmap for Your Startup
As a startup in today’s fast-paced digital world, it’s difficult to promote your brand consistently and effectively if you have no plan...
Why Is Brand Awareness Important and How Is It Measured?
Amazon. Apple. McDonald’s. Love them or hate them, there’s no denying the power of their branding and the scale of global brand awareness...
How to Develop an Effective Product Positioning Strategy
The goal of every business is to ensure it has maximum visibility both in the marketplace and in the minds of its ideal customers....
How to Create an Effective Mailchimp Drip Campaign with Landing Pages and Templates
Turning leads into buyers online is a subtle art. The hard sell doesn’t work in the information age where trust is central to winning...
10 Ways to Create Brand Awareness Beyond Business Media Coverage
I’ve written on this blog about choosing a PR firm, emailing the press, and the importance of a press kit. But you cannot solely rely on...
What is Channel Sales and How is it Different Than Direct Sales?
One of the most pressing concerns for startups is how to get a new product in front of the right customers without having a marketing...
When Spreading the Word Online, Remember to Own Your Own Content
Getting the word out about what you do is vitally important in business, and on The Startup Finance Blog, I’ve previously written about...
What Does .io Mean and What is the .io Domain Extension?
What is a TLD? You’re probably familiar with the term TLD, but what is a TLD and what exactly does it stand for? The term TLD stands for...
How Chatbots Work as Digital Marketing Funnel Automation Tools
No longer a novelty, chatbots are becoming an increasingly popular digital marketing funnel automation tool, providing businesses a way...
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