Going Global: Localization and Translation for Startups
Early-stage startups are most likely to targeting customers in their own country or region. As they grow, however, most startups start...
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Jan 31, 20198 min read
Cold Email Marketing: SaaS Strategies for Customer Acquisition
Many SaaS companies have huge success using cold email marketing to grow their business, while others end up frustrated with little to...
Jan 29, 20193 min read
Capital-as-a-Service: A Funding Model to Help Startups Grow
What is Capital-as-a-Service and how does it work? We explain this beneficial funding solution for growing Saas startups.
Jan 27, 20196 min read
SaaS Pricing Strategies for Fast-Growing Startups
Your initial SaaS pricing strategy can lead to a bright future or a failed startup. But like a product, pricing should get better with time.
Jan 24, 20194 min read
How BombBomb Successfully Markets to Both Niche and General Audiences
SaaS startups can find new customers, enhance their marketing, and grow their business by focusing on a specific industry niche. Doing so...
Jan 22, 20195 min read
SaaS Average Contract Value (ACV) Explained
What is ACV and what's a typical ACV for a SaaS business? We explain average contract value, how to calculate it, and more.
Jan 14, 20193 min read
Why SaaS Startups Should Build Software Integrations with Partner Companies
A unique feature of SaaS solutions is their tendency toward very specific functionality — trucking dispatch management, for example, or...
Jan 3, 20193 min read
How to Email the Press and Get Your Startup's Story in the News
Part of being an entrepreneur is getting your company's story and brand message out there. Your startup is doing something great, but how...
Dec 18, 20184 min read
Why Niching Down Can Elevate Tech Startups to New Revenue Heights
Founders of fast-growing tech startups sometimes struggle with where to focus their offering. Is it better to cast a wide net to a large...
Dec 16, 20184 min read
The Two Sides of Annual Upfront Payments and Multi-Year Contracts for SaaS
So, you’ve made it through minimum viable product (MVP) stage and managed to convince a few clients to pay you for your product. Hooray!...
Dec 13, 20184 min read
How SaaS Adoption and Switching Costs Drive Revenue Growth
SaaS businesses looking to grow their revenue have two choices: raise prices or get new customers. However, gaining new customers only...
Dec 2, 20183 min read
2 Key Strategies to Attract New Customers
How can you attract new customers? It’s the $84 million question. And there’s no single answer. There are a variety of approaches, and...
Nov 14, 20186 min read
How to Choose the Best SaaS Pricing Model for Your Startup
Once you’ve got a solid SaaS product to bring to market, it’s time for the next big step–choosing your optimal SaaS pricing model.
Nov 9, 20183 min read
Understanding and Leveraging the Customer Buying Cycle
Whether or not someone clicks “buy” on your product may seem frustratingly mysterious. But there is an identifiable and predictable...
Jul 31, 20184 min read
6 Steps to Creating Effective Content for Your SaaS Startup
Do more with less. Follow these simple steps to create great content that actually helps grow your SaaS startup and achieve your goals.
May 29, 20183 min read
How Knowify Found the Perfect Source of Funding
Marc Visent, CEO of Knowify, and Allen Johnson, Chief Investment Officer at Lighter Capital, recently joined Intuit’s Developer...
Mar 27, 20183 min read
Congrats, You’ve Just Secured Funding. Now What?
This is it! The moment you’ve been waiting for through those long hours of working to translate a fledgling idea into a real business....
Mar 22, 20183 min read
How to Market Like a Human
It’s tempting to think that our customers are rational – that they make logical decisions about what to buy and why. But since when have...
Aug 30, 20172 min read
Why Underpricing a Monthly Subscription Product Undercuts Future Revenues
Subscription models bring a new level of complexity — deferred revenue, monthly recurring revenue churn, customer churn — but it also...
Jul 19, 20176 min read
When (And How) to Build a Product Marketing Team
Ah, the old “ what is product marketing ” debate. And then there’s the product management versus product marketing dilemma, with the all...
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