Lifecycle emails are one of the most powerful items in your SaaS marketing toolbox. They are one of the best methods for engaging with...

A freemium pricing model can work for some SaaS businesses. Is it right for your startup?

After you have dedicated hours or even days of your time brainstorming names and crossing off every possibility, you have at last found...

When is bootstrapping best, and when is it best to raise equity? Here's a guide for making this critical startup funding decision.

Every business lives or dies by the way it communicates. Whether it’s advertising, press releases, social media, email marketing, or blog...

Early-stage startups are most likely to targeting customers in their own country or region. As they grow, however, most startups start...

Many SaaS companies have huge success using cold email marketing to grow their business, while others end up frustrated with little to...

What is Capital-as-a-Service and how does it work? We explain this beneficial funding solution for growing Saas startups.

SaaS startups can find new customers, enhance their marketing, and grow their business by focusing on a specific industry niche. Doing so...

What is ACV and what's a typical ACV for a SaaS business? We explain average contract value, how to calculate it, and more.

A unique feature of SaaS solutions is their tendency toward very specific functionality — trucking dispatch management, for example, or...

Part of being an entrepreneur is getting your company's story and brand message out there. Your startup is doing something great, but how...

Founders of fast-growing tech startups sometimes struggle with where to focus their offering. Is it better to cast a wide net to a large general market or to “niche down” and create more targeted products that will attract buyers in a specific niche? In many cases, the products or services that inspired a startup can have broad application across many industries, so it may be tempting to resist niching down your target market. But in today’s competitive software landscape, on

So, you’ve made it through minimum viable product (MVP) stage and managed to convince a few clients to pay you for your product. Hooray!...

SaaS businesses looking to grow their revenue have two choices: raise prices or get new customers. However, gaining new customers only...

How can you attract new customers? It’s the $84 million question. And there’s no single answer. There are a variety of approaches, and...

Once you’ve got a solid SaaS product to bring to market, it’s time for the next big step – your pricing strategy.

Whether or not someone clicks “buy” on your product may seem frustratingly mysterious. But there is an identifiable and predictable...

Do more with less. Follow these simple steps to create great content that actually helps grow your SaaS startup and achieve your goals.

Marc Visent, CEO of Knowify, and Allen Johnson, Chief Investment Officer at Lighter Capital, recently joined Intuit’s Developer...