A New Environment for Venture Capital and Startup Fundraising
The chasm between 2021 and 2022 involves much more than our collective response to Covid. In their quest to secure financing, burgeoning...
What is a Product Innovation Strategy? (Definition and Examples)
Your startup is humming along nicely. You’ve established your positioning and product market fit, have a happy and growing customer base,...
What is Product Development Strategy (Definition and Examples)
At a certain point in your business, a growth plateau will be reached. This may happen due to changing market trends, new competitors, or...
What is Market Development Strategy? (Definition and Examples)
As the founder of a startup, you will undoubtably find yourself forced to make countless important decisions that, collectively, will...
What Are Unit Economics and Why Are They Important in Early Stage Startups?
As an early stage startup, data-driven decision making is the key to ensuring you have the necessary information you need to understand...
Why a Low Customer Acquisition Cost (CAC) Isn’t Always a Good Benchmark
Customer Acquisition Cost (CAC) is a key SaaS metric that accounts for how much it costs your company to procure each new customer. The...
A Business Roadmap to Grow SaaS Startups From $0 to $50M ARR
Every stage of growth for your SaaS startup brings with it inherent challenges around your product, your internal processes, and the...
What is Diversification Strategy? (Definition and Examples)
When a company reaches a certain point in its evolution, founders, investors, and executives often think about planning and implementing...
Why Disqualifying Potential Customers is an Effective Business Growth Strategy
You probably pulled a face when you read the headline for this article. We all know it’s counterintuitive to be disqualifying potential...
Channel Your Inner Unicorn: Lessons from the $1B Market Cap Club
If you’re at the helm of a fast-growing startup, you may have wondered if your innovative project has what it takes to become a unicorn....
What Is Market Penetration Strategy? (Definition and Examples)
If your SaaS startup is looking for low-risk business growth strategies, creating a market penetration strategy should be one of the...
How to Build a Customer Success Team (And When to Scale)
When to invest in a customer success team is a big question for many growing startups. Obviously, happy customers are key to business...
How to Improve Scalability in Cost Structure
Scalability is a searing hot topic among entrepreneurs and investors these days. Startups must have a firm grasp of how scaling a...
Why Is Brand Awareness Important and How Is It Measured?
Amazon. Apple. McDonald’s. Love them or hate them, there’s no denying the power of their branding and the scale of global brand awareness...
What is Channel Sales and How is it Different Than Direct Sales?
One of the most pressing concerns for startups is how to get a new product in front of the right customers without having a marketing...
An Intro to SaaS Sales: Sales Cycles, Commission Rates, Models, and Metrics
The most important thing you can do for your SaaS company when you’re starting out is to lay down solid foundations for success. This...
Book Review – Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies
Every founder of a startup dreams of their company becoming the next Apple, Amazon, or Alphabet. Every entrepreneur imagines that they...
What Is a Strategic Alliance and Should You Form a Horizontal or Vertical Alliance?
What is a strategic alliance? As a fast-growing company, you will likely come to a point when you want to team up with others to...
6 Tips to Generate a Positive Cash Flow for Your SaaS Business
What is positive cash flow? Launching a SaaS startup can often mean a significant financial investment. Even for the hardiest of...
How Chatbots Work as Digital Marketing Funnel Automation Tools
No longer a novelty, chatbots are becoming an increasingly popular digital marketing funnel automation tool, providing businesses a way...
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