SaaS startups can find new customers, enhance their marketing, and grow their business by focusing on a specific industry niche. Doing so can be savvy, but can also present complications – including how to speak simultaneously to both niche and general audiences. How can you connect with a broad audience, yet still telegraph to your niche, in a way that shows you can serve them both particularly well? There are a number of SaaS strategies to consider when crafting your messag

A unique feature of SaaS solutions is their tendency toward very specific functionality — trucking dispatch management, for example, or leveraging video messages. It’s common for SaaS solutions to be narrowly targeted, embracing limitations that can create a challenge for customer satisfaction and company growth. Yet these limitations also present an exciting opportunity for creative partnerships. Joining forces with partner SaaS companies to offer software integrations with

Founders of fast-growing tech startups sometimes struggle with where to focus their offering. Is it better to cast a wide net to a large general market or to “niche down” and create more targeted products that will attract buyers in a specific niche? In many cases, the products or services that inspired a startup can have broad application across many industries, so it may be tempting to resist niching down your target market. But in today’s competitive software landscape, on