On Tuesday, we hosted a webinar about important metrics to track when fundraising. Lighter Capital CEO BJ Lackland offered an investor’s perspective on why these are the main metrics a fundraising startup should track, and Grow CEO Rob Nelson took a deep dive into data sources and best practices around analyzing them. Check out the video here. Below are five interesting takeaways from the webinar. “Traction is more important than burn” When Rob Nelson was fundraising for Grow

How effective is your sales and marketing? How much does it cost to bring in new customers — and how does that compare to what you expect to earn from customers over their lifetime? Looking at your CLTV to CAC Ratio can yield insights into how efficiently your company is spending its sales, marketing, and customer retention dollars and, in the long term, how valuable your company is. It can also tell you whether or not you’re in a strong enough position to lure in equity inve

As the founder of a SaaS startup, it’s not just your job to hire and train the key players on your sales and marketing team. It’s also your job to track whether or not the efforts those teams are making are truly paying off. So just how do you evaluate if the time and money you’re investing in sales and marketing is worthwhile? Sure, you can track how many leads convert to actual sales, but even that number doesn’t let you know if you’re really getting enough bang for your bu