Free trials are one of the most effective ways to get new users to check out your SaaS product. In an increasingly crowded marketplace, the free trial sales model is becoming more popular as companies struggle to find ways to acquire enough users to keep up their growth rate without sinking their budget. Something that’s commonly overlooked with free trial plans is the strategy behind them that moves the non-paying customers to paid plans. After all – it’s not much of a sales

Websites are tricky things to get right, especially SaaS websites in which the primary goal is to convert visitors into customers. And the worst thing is: there’s no such thing as “perfect” when it comes to your SaaS website. Your business will grow and change. Your market and customers will evolve. As a result, your website needs to be able to adapt to reflect all of these things. Keeping up to date with what’s working in the world of optimization, together with looking at y

New sign-ups are the lifeblood of SaaS startups. Until you have a solid customer base with healthy recurring revenue and a manageable churn rate, a healthy SaaS conversion rate is essential for your survival. If your conversion rate is low, you need to step back and take a look at your processes. Is it most likely to be a sales problem, a product-market fit problem, a marketing problem, or something else? Examining Sales Processes to Improve SaaS Conversion Rate If your sales