How to Increase the Average Revenue per User (ARPU) of Your SaaS Product
As the SaaS market becomes more crowded and the cost of paid advertising increases, startups are beginning to think about the different...
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- 5 min
What Is Dark Data and How Does It Affect Your SaaS Business?
Mention the words “dark data” and it immediately conjures up images of the Matrix, hackers, black hat tactics, and so on. Yet despite its...
- 4 min
What to Do If Your SaaS Business Has Long Sales Cycles
A long sales cycle can feel like agony for your SaaS business. If it takes you six months, nine months, or a year to bring in each new...
- 6 min
Customer Success Metrics for Healthy SaaS Startups
The importance of customer success metrics There are an overwhelming number of metrics you could be tracking in your business for churn,...
- 7 min
How to Improve SaaS Free Trial Conversion Rates
Free trials are one of the most effective ways to get new users to check out your SaaS product. In an increasingly crowded marketplace,...
- 4 min
SaaS Finance 101: Funding for Startups That Are ‘Non-VC-Compatible’
While getting VC funding has long been touted as the ultimate goal — and a mark of pride — for tech startups, founders are increasingly...
- 4 min
How a Personalized SaaS Business Model Can Drive Customer Conversions
We’re all special. Or at least, we really want to be. How many of us stop short of buying something because it’s not quite right for our...
- 5 min
Email Marketing: Onboarding, Retention and Reactivation of ‘Zombie’ Customers
Lifecycle emails are one of the most powerful items in your SaaS marketing toolbox. They are one of the best methods for engaging with...
- 8 min
Cold Email Marketing: SaaS Strategies for Customer Acquisition
Many SaaS companies have huge success using cold email marketing to grow their business, while others end up frustrated with little to...
- 3 min
How Knowify Found the Perfect Source of Funding
Marc Visent, CEO of Knowify, and Allen Johnson, Chief Investment Officer at Lighter Capital, recently joined Intuit’s Developer...
- 6 min
When (And How) to Build a Product Marketing Team
Ah, the old “what is product marketing” debate. And then there’s the product management versus product marketing dilemma, with the all...
- 5 min
Q&A: SaaS Accounting Struggles Hold Startups Back From Funding
On Wednesday, we hosted a webinar about the critical accounting challenges SaaS companies face with inDinero. Investment Director Zach...
- 3 min
Using Cohort Analysis to Make Your SaaS Metrics Actionable
As a SaaS entrepreneur, you have a lot of data coming at you. The volume and complexity of the metrics you collect can make your head...
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