New sign-ups are the lifeblood of SaaS startups. Until you have a solid customer base with healthy recurring revenue and a manageable churn rate, a healthy SaaS conversion rate is essential for your survival. If your conversion rate is low, you need to step back and take a look at your processes. Is it most likely to be a sales problem, a product-market fit problem, a marketing problem, or something else? Examining Sales Processes to Improve SaaS Conversion Rate If your sales