5 Ways to Reduce Customer Churn for Your SaaS Startup
Customer churn is a key metric for assessing the health of a SaaS business. Theses strategies can help you reduce and minimize churn.
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- Aug 11
- 2 min
How to Calculate Customer Churn Rate (CCR) for Your SaaS Startup
Calculate your customer churn rate (CCR) to understand if your customers are happy and you're meeting their needs. We show you how.
- Jun 29
- 2 min
How to Calculate Customer Lifetime Value (LTV) for Your SaaS Business
Customer lifetime value (CLV) can tell you a lot about your SaaS business. Learn how to calculate and analyze this important metric.
- Feb 18, 2022
- 6 min
Customer Acquisition vs. Retention: Which Is More Important for SaaS Startups?
Customers are the lifeblood of every SaaS business. Customer acquisition, monetization, customer lifetime value…these are the things that...
- Jan 19, 2022
- 5 min
How to Calculate LTV to CAC Ratio for Your SaaS Business
The LTV to CAC Ratio shows how efficiently you're spending money to acquire and retain customers. Learn to calculate this key SaaS metric.
- Jan 7, 2020
- 7 min
Why Disqualifying Potential Customers is an Effective Business Growth Strategy
You probably pulled a face when you read the headline for this article. We all know it’s counterintuitive to be disqualifying potential...
- Dec 9, 2019
- 6 min
How to Create a Successful SaaS Marketing Strategy for Your Startup
With the entry barrier to starting a SaaS company at an all-time low, startups are finding it increasingly difficult to plan and...
- Feb 25, 2019
- 3 min
SaaS Pricing: When to Use a Freemium Model
A freemium model for attracting new customers can be a good match for SaaS businesses. Freemium works by enticing a large volume of users...
- Feb 5, 2019
- 6 min
What Is Enterprise Sales and Why Is It Important for Your SaaS Business?
Once you’ve established the product-market fit for your SaaS startup, you’ll be spending a lot of time thinking about the sales model...
- Dec 2, 2018
- 3 min
2 Key Strategies to Attract New Customers
How can you attract new customers? It’s the $84 million question. And there’s no single answer. There are a variety of approaches, and...
- Nov 26, 2018
- 7 min
How to Measure Product-Market Fit
Learn how to measure product-market fit and why it matters in this comprehensive guide. Discover the key SaaS metrics to show investors.
- Jul 3, 2018
- 3 min
How to Measure and Improve Your Customer Acquisition Cost (CAC)
Measuring customer acquisition cost (CAC) is important for scaling a healthy SaaS startup. Learn how to calculate and improve CAC.
- Dec 10, 2015
- 3 min
How to Calculate Customer Acquisition Cost (CAC) Ratio
Learn how to calculate your customer acquisition cost (CAC) ratio so you can measure the effectiveness of your sales and marketing efforts.
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