top of page

Style Arcade turns early success into a runway for growth

With an expanding customer base with a steady flow of recurring revenue, Style Arcade's founder needed money to grow but she wasn't ready to relinquish control.



$670K AUD

Non-dilutive financing:

Use of funds:

  • Drive new customer acquisition

  • Invest in product innovation and development

  • Make strategic hires for sales, marketing, & engineering

Lighter Capital Funding

Increased revenue 180% in 1 year

Expanded to markets in U.S. and Europe

Gained traction without equity dilution

Growth & Achievements

Style Arcade

More on 

Style Arcade


Style Arcade

Founded in 2018 by CEO Michaela Wessels, Style Arcade is a fashion software suite offering digital range planning and fashion analytics. It provides intelligent merchandising recommendations for retailers to increase revenues and profits. Brands grow 74% faster when they visualize, collaborate, and automate through Style Arcade.

“Lighter Capital opened up such a fast path to growth for Style Arcade, and the team has been awesome to work with. In the tech space, where speed matters most, having a seamless process and a strong partnership for funding is invaluable." 

Michaela Wessels

Founder and CEO, Style Arcade

Quick Stats




Fashion Software


Sydney, Australia



Lighter Capital's Bootstrapped Podcast

Did you know that e-commerce businesses can bolster their profit margins by 20% to 30% by optimizing the range and volume of sizes they stock?

This is just one of many data points that inspired founder and CEO Michaela Wessels to create the fashion software suite Style Arcade. Headquartered in Sydney, Style Arcade offers digital range planning and fashion analytics solutions to help retailers scale growth in revenues and profits.

Wessels launched Style Arcade in 2018 alongside a savvy team of fashion and retail experts whose knowledge and personal connections immediately attracted a strong customer base.

Even with the wind at their backs, Wessels’ goals were ambitious. She knew they needed capital to hit aggressive growth milestones, but she also recognized the time and focus that traditional fundraising would siphon from the business, not to mention the ownership and control they’d give up. The cost was simply too great at that pivotal early growth stage.

Financing over fundraising

Style Arcade had a rapidly growing customer base with a steady flow of recurring revenue. When Wessels explored revenue-based financing with Lighter Capital, she knew it was the perfect way to turn her company’s early success into cash runway.

Scaling growth with revenue-based financing

Over 12 months, Wessels secured three rounds of non-dilutive revenue-based financing to broaden the business and add features and benefits to the software platform.

Thanks to that financing, Style Arcade:

  • Made strategic hires for sales, marketing, and engineering;

  • Invested in marketing and advertising to drive customer acquisition;

  • Expanded to markets in the United States and Europe; and

  • Improved and augmented its product offerings.

Traction without dilution

Wessels got more than money to invest in expanding the business; both she and her executive team got valuable time to focus on their customers and improve their product, instead of spending months bogged down in fundraising efforts.

The traction they gained is a testament to Wessels’ winning funding strategy: Style Arcade grew an astounding 180% in one year. Additionally, Wessels preserved the young startup’s share value by raising capital without diluting equity — a decision the team expects will pay dividends in the near future.

As a result, Style Arcade:

  • Invested time into the business, rather than chasing funding sources;

  • Grew more than 180% year over year; and

  • Prevented dilution of equity, preserving share the value.

bottom of page